Customer Story

How Investing in First-Party Data Helped Investopedia Improve Personalization

 How Investing in First-Party Data Helped Investopedia Improve Personalization image

Increase in pageviews from email year-over-year

114%

Increases in sessions from email year-over-year

81%

Investopedia advances its approach to audience data, marketing automation and personalization with Sailthru.

IMPROVED INSIGHTS

From Segmentation to Personalization

Investopedia’s first-party data contributes to comprehensive individual profiles. Now, Investopedia can access data about engagement, behavior, and interests to generate powerful customer insights and predictions.

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   From Segmentation to Personalization

PERSONALIZATION-DRIVEN PAGEVIEWS

Powering Personalization With Data

First-party data powers an extensive library of reader profiles. Those profiles allow every single newsletter to be dynamically populated based on a subscriber’s personal interests and behaviors, generating a 114% increase in pageviews from email.

   Powering Personalization With Data

EMAIL AUTOMATION

Aligning People, Process and Technology for Growth

The Investopedia team had been manually assembling six different newsletters. With Sailthru, Investopedia uses a single, tested template and dynamic content to populate each newsletter based on individual readers’ interests and behavior.

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   Aligning People, Process and Technology for Growth

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