From Segmentation to Personalization
Investopedia’s first-party data contributes to comprehensive individual profiles. Now, Investopedia can access data about engagement, behavior, and interests to generate powerful customer insights and predictions.Get the Case Study
Powering Personalization With Data
First-party data powers an extensive library of reader profiles. Those profiles allow every single newsletter to be dynamically populated based on a subscriber’s personal interests and behaviors, generating a 114% increase in pageviews from email.
Aligning People, Process and Technology for Growth
The Investopedia team had been manually assembling six different newsletters. With Sailthru, Investopedia uses a single, tested template and dynamic content to populate each newsletter based on individual readers’ interests and behavior.Subscribe to Investopedia