Increase in pageviews from email year-over-year
Increases in sessions from email year-over-year
Investopedia’s first-party data contributes to comprehensive individual profiles. Now, Investopedia can access data about engagement, behavior, and interests to generate powerful customer insights and predictions.Get the Case Study
First-party data powers an extensive library of reader profiles. Those profiles allow every single newsletter to be dynamically populated based on a subscriber’s personal interests and behaviors, generating a 114% increase in pageviews from email.
The Investopedia team had been manually assembling six different newsletters. With Sailthru, Investopedia uses a single, tested template and dynamic content to populate each newsletter based on individual readers’ interests and behavior.Subscribe to Investopedia