Core Curriculum ST100: Sailthru UI Overview
This high-level overview of Sailthru technology allows you to get your feet wet before diving into our core curriculum! Learn how to get started with building lists, running queries, creating emails, as well as how to view our most popular reports. ST101: Sailthru Lists
Lists are used to improve customer retention and campaign stickiness at every stage of the customer lifecycle. In this course, you will learn about the segmentation options and capabilities that Sailthru technology provides. ST102: Sailthru Audience Builder
Audience Builder brings massive efficiencies to both List-building and ad hoc customer analytics. Whether you are a publisher building custom segments based on reader interests, or a commerce client looking for something more nuanced, this course will show you how Audience Builder can eliminate the need for complicated SQL queries or for “gluing” together data sets from various sources. ST103: Sailthru Templates and Campaigns
In this training course, you will learn to build both transactional and campaign emails using Sailthru technology. We will also showcase Sailthru’s robust testing capabilities, as well as how to leverage personalized send time—Sailthru’s dynamic sending feature. ST104: Sailthru Insights Center
Sailthru’s standard revenue and pageview metrics empower marketers to optimize their communications based on real dollars rather than just opens or clicks. Join this training session to learn about our reporting and analytics capabilities. ST105: Sailthru Implementation Best Practices
At Sailthru, we believe that a user’s email and onsite experience should be customized to them, based on their interests. Horizon, Sailthru's unique behavioral tracking technology, allow us to gather an individual’s interests based on their browsing behavior within your website or mobile app. In this training session, you will learn about the power of Sailthru Horizon and how you can leverage the captured data once it is integrated on your site.
Product Adoption Series ST201: Lifecycle Optimizer
Lifecycle Optimizer allows you to effectively manage the customer lifetime journey. Build email and mobile triggers that automatically guide your users to the intended action. This webinar will showcase how to set-up Lifecycle Optimizer to mitigate user disengagement and drive incremental revenue. ST202: Let's Get Personal - Personalize the Onsite Experience
Sailthru’s onsite products display relevant content to users when viewing a particular page. These tools are powered by Sailthru's Personalization Engine intelligence, which gathers data on users' individual interests, based on activity on your website, mobile device and tablet, all tied to each user's email address. This webinar will teach you how to best configure and leverage our onsite technology. ST203: Introduction to Sailthru Prediction Manager
Sailthru is known for increasing lifetime value and page views by personalizing the customer experience across all channels with recommended content and products. Having the ability to predict customer behavior was the natural next step, and we’re the only complete marketing platform in the marketplace with this product. Join this training session to learn more about Sailthru's new revolutionary predictive technology, Predication Manager
Best Practices Sessions ST300: Introduction to Deliverability
This webinar highlights the basics of email deliverability. We will walk through key concepts, discuss best practices, and hop into the Sailthru UI to showcase how to access key deliverability statistics. ST301: Quick Wins - Driving Email Metrics that Matter
Approximately 66% of marketers focus on open rate as the primary metric for email performance analysis, but the most material revenue gains lie deep beneath surface metrics like opens and clicks. In this webinar, we will review actionable email marketing tactics designed to help you drive immediate impact to your bottom line. Coming Soon! ST302: Ace that Test - Sailthru Testing Strategies for Results
The “always be testing” bug runs deep here at Sailthru, and we encourage our clients to follow suit. That said, all too often A/B tests are run in haste at the aim of driving quick wins, which can often have negative long-term effects. In this training session, we will share awesome tips, tricks and best practices that you need to employ before you deploy your next round of testing. ST303: Tips and Strategies for Maximizing Email Deliverability
Your reputation for delivering timely and relevant content in the digital marketing word is critical. With all of the SPAM and irrelevant content reaching users’ email inboxes these days, it very important to manage your domain’s reputation so that your campaigns are sure to be delivered. If your reputation, content, and campaign set up is not flawless, you could get caught in spam filters. In this webinar, Ken Pfeiffer, Sailthru's Global Delivery Director, will discuss how to better understand email deliverability and will provide tips and tricks on how to get the best delivery out there.