Single point of contact to manage end-to- end customer success throughout the customer lifecycle; provides customer enablement and advocacy at all points in the partnership
Enablement around Sailthru product capabilities, including hands-on guidance and access to product documentation and best practice guides and playbooks
Guidance to ensure success with third-party technologies and channel partners, including best practice sharing and technical support
Full support to adopt the newest and most advanced features of Sailthru
Ongoing strategic and operational expertise to design and execute effective customer retention strategies
Periodic reviews to assess the state of your customer retention mechanics, including a deep dive of your customer engagement data and actionable recommendations for how and where to optimize.
Interactive workshop designed to understand your business objectives, current marketing strategies and workflows in order to outline a tailored customer retention strategy while supporting product-specific tactics and leveraging data, analytics and customer engagement.
Robust data comparing key marketing metrics—open rates, conversion rates, and others—customized to compare your performance against similar brands and business models.
Audit of client historical data to provide a deep dive assessment of cohort performance, behavioral trends, etc.; frequently performed during implementation to inform tailored strategies for the initial "go live."
Deep dive analytical study into which products and messages convert browsers into first-time buyers, complete with recommendations for how to accelerate first-time purchase conversion moving forward.
Quantitative study of which customer attributes—acquisition source, demographics, etc.—yield the most profitable and highest value long-term customers.
Custom report and dashboard development in Insights Center and supporting data analysis to highlight topics and metrics specific to your business.
Tailor-made strategic plans, recommendations and services designed to meet customer-specific needs.
Support and account maintenance for the Sailthru platform
Dedicated technical support engineer for customers seeking custom configurations and deeper expertise
Ongoing maintenance and support for your production instance, including 24x7 cloud monitoring and proactive performance management
Project management and technical integration support to complete your onboarding and initial launch on Sailthru
Custom expertise for customers who require incremental implementation resources beyond Standard Implementation, ranging from custom plug-ins to multi-brand configurations
Instructor-led and scenario-based course to empower developers and marketers to take full advantage of the power of Zephyr, Sailthru’s scripting language
Subject matter expertise on technical aspects of the Sailthru's solution and interoperability with other platforms, designed to meet your custom needs and accelerate your time to market
Strategy advising and best practice implementation designed to maximize inbox placement based on practices outlined by MAAWG, ESPC and IAPP
Proactive monitoring of inboxing success, tracking subscriber engagement, identifying real-time issues and applying best practices to mitigate and resolve risks
Authentication of senders through SPF, DKIM and DMARC to properly and effectively manage client reputations at the ISP level as well as to provide critical reporting and insights on deliverability health
A series of online webinars that provide an overview of Sailthru's capabilities and industry best practices
Instructor-led courses that covers introductory topics about Sailthru’s Experience Center
Instructor-led courses that covers advanced topics in depth about Sailthru’s Experience Center and Insights Center
Instructor-led course that covering key customer retention strategy drivers: defining and optimizing KPIs, testing best practices and segmentation techniques.
Master the technical aspects of the Sailthru platfom. This one-day, instructor-led course delivered by Sailthru's Product Team dives into our Zephyr scripting language, Personalization Engine implementation best practices, the most popular API endpoints, and hooking Data Feeds to your templates. All while peppering in a new feature or two!
Training tailored to your specific needs and use cases
Become Qualified on the Sailthru platform to showcase your skills and ability to deliver the greatest value from Sailthru
Sailthru enables you to seamlessly build and automate your lists, transactional, and campaign emails while providing robust analytics and reporting options.
Sailthru uses lists to maintain segments of your user base that you can track and message across all channels.
With Sailthru’s Audience Builder, you can easily harness the wealth of data across user profiles using a wide range of customizable criteria in order to build lists or reports.
Templates house all of the code and content necessary for managing your marketing strategies and can be used for both for 1:1 triggered messages and mass-mail communications.
Campaigns are your mass mail messages, used for bulk messaging a segment of your users, such as with a special offer, a daily newsletter, and more.
Sailthru provides robust reporting on your audience, user activity, and more, allowing you to better understand your audience and the performance of your Sailthru-powered marketing strategies.
Lifecycle Optimizer automates individualized messaging to users across channels using insights and predictions from the Sailthru user profile to deliver timely, user-specific communications.
Retention Analytics is Sailthru’s business intelligence tool for robust campaign and user level reporting, allowing you to analyze large, diverse datasets without time-consuming data integration.
The Sailthru Content Library is your repository of articles and products, allowing you to create customizable data feeds to power your email, onsite, and mobile content for both static and personalized recommendations.
Sailthru Onsite uses the power of our user profile to personalize both content recommendations and overlays for a truly unique customer experience on your site.
Prediction Manager offers a series of user-level predictions of future behavior to tailor products and content to users based on their predicted values.
Sailthru Mobile is a marketing automation platform for engaging your mobile app audiences through highly targeted and personalized messaging.
Zephyr is Sailthru’s sophisticated templating logic, allowing you to personalize your messaging based on custom user data as well as Sailthru interest data.
Email deliverability best practices are extremely important for getting your mail into your users’ inboxes. Join this session with our Deliverability team to hear about the latest policies, regulations, and practices.
Approximately 66% of marketers focus on open rate as the primary metric for email performance analysis, but the most material revenue gains lie deep beneath surface metrics like opens and clicks.
Mobile marketing is an extremely powerful way to message your users, and you should always be thinking about what makes for an effective push notification and you can take your mobile strategy beyond simple batch and blast.
Sailthru Academy Days are live, instructor-led training sessions. They provide a true hands-on experience for clients and partners who want to learn to operate Sailthru's technology and understand how to best map our technology to real scenarios. These training days lead to a direct increase in optimizing lifetime value for consumer marketing efforts!
These sessions are offered every quarter in NYC, LA/SF and the UK. Each training includes a wide range of optional sessions so that you can participate in the components that make most sense for you. To find out more about Sailthru Academy Days, please contact us at email@example.com.
To find upcoming dates, check out our complete training calendar above!
If your preference is for a private, customized training session for just your team, we can do that, too! We offer paid training that is tailored to meet your company’s very specific use cases and needs.
To determine if a custom program is right for your team, please contact us at firstname.lastname@example.org