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The Ultimate Playbook to Triggered Messaging for Retail Marketers

The Ultimate Playbook to Triggered Messaging for Retail Marketers

While many retail and ecommerce brands still follow a campaign-centric marketing messaging strategy, did you know that 77% of email ROI is generated from targeted, triggered messaging?*

Clever marketers at top brands are using triggered messaging flows (also known as customer journeys) to increase email revenue, average order value, repeat purchases, and virtually all critical retail metrics.

Whether you’re looking to advance your trigger game or just starting to build out a triggered messaging program, Sailthru’s guide, The Ultimate Playbook to Triggered Messaging is here to help.

Download the playbook to find out:

  • The must-have trigger messages for retail and ecommerce brands
  • Deep dive into the highest impact triggers, including foundational and sophisticated use cases
  • Best-in-class trigger examples from brands like Rent the Runway, Sephora, Sole Society and Brooklinen 

Topics covered:

  • Welcome series and customer activations 
  • Cart and browse abandonment 
  • Post-purchase messaging 
  • Customer re-engagement
  • Geolocation triggers

*Source: Direct Marketing Association

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