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Publishing in a Cookieless World: How First-Party Data Is Transforming Media Companies

Publishing in a Cookieless World: How First-Party Data Is Transforming Media Companies

For media groups, programmatic advertising has been a relatively easy, automated way of reaching potential buyers based on their browsing behavior. It’s low-touch and it uses data that, thanks to third-party cookies, has been relatively simple to collect.

But that’s changing—and fast. Because by 2022, Google will retire these third-party cookies forever. And your advertisements will need to be powered by first-party data moving forward.

Download the guide to learn more about:

  • The true value of first-party data
  • New business models that first-party data enables for media and publishing
  • Step-by-step strategies that increase the performance of your data management and privacy practices
  • How to avoid burdensome, complicated, and/or expensive first-party data collection processes

Topics covered:

  • First vs. third-party data
  • Subscription and audience monetization strategies
  • Programmatic advertising
  • Customer segmentation
  • Email marketing strategy
  • Customer experience and relationship management
  • Engagement
  • Optimizing ad buys and event investments
  • Building a first-party data-driven business model

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