A/B Testing for Overlays
Experimentation and optimization are crucial parts of your job as a marketer, and A/B Testing for Overlays makes it easier than ever to test, optimize, and report on your Overlays messaging tactics and onsite conversion strategy—all within the Sailthru platform.
Customizable imports from Google Product Feeds
We’ve added custom mapping in Google Product Sync so you can map particular details—interest tags, custom fields, and attributes—from each product upon import, saving you time up front. This gives you more flexibility in how your content is stored as well as more personalization options in Sailthru.
Enhanced customer journeys in Lifecycle Optimizer
In Lifecycle Optimizer, we added new ways to fine-tune how you engage with your customers. A new “wait” step lets you set specific days of the week (and prevent sending on weekends) for the flow to engage, and make edits and changes to your flows in real-time while they remain active.