The leader in cross-channel experience management

Fewer than 20% of marketers have achieved a single customer view designed to inform their marketing programs, segmentation and other mission-critical initiatives.

With Sailthru, collecting customer data and making sense of that data is easy. We are the first email service provider to combine email, web, mobile, social and offline data to increase the relevancy of email marketing. Now, Sailthru gives you the ability to leverage data from every channel to improve the experience on any individual channel.

Sailthru’s customer data profile contains the full history of customer data so that it’s easy to access, develop insights, and action in your marketing programs.

While an increasing majority of marketers are now leveraging marketing automation, more than 80% of marketers struggle to implement and advance their approach to triggered messaging. Sailthru’s approach to marketing automation and lifecycle management will give you the ability to automate campaign delivery and personalization, and with the ability to trigger messaging on any channel to multiple channels, your marketing will truly scale. You and your team will get the time back in your day that you need to focus on strategy over building individual campaign components.

Today’s consumer has no patience for disjointed customer experiences. They’ve become accustomed to cross-channel, cross-device capabilities from engaging with some of the largest and most innovative companies in the world. For most marketers, executing on multi and cross-channel campaigns is a consumer-driven priority, but it’s not something they’re able to easily deliver or measure. With Sailthru, cross-channel campaign management and digital channel orchestration can be achieved and scaled with ease for every single individual customer, not just customer segments.

In 2016, Sailthru was awarded the Facebook Innovation Spotlight award for Personalized Marketing at Scale. Our approach to personalization is simply beyond that of any other technology in the market. If you’re looking to offer dynamic content and product recommendations, personalize based on acquisition source, utilize wisdom of the crowd, interests, or even predicted behaviors, Sailthru is the leading partner of choice. Continuously advance your approach to personalization with Sailthru.

More than 80% of marketing program budgets is allocated towards the cost of new customer acquisition, but for every $100 spend in acquiring new customers, marketers spend just $1 in converting them into revenue generating consumers. Silos in data and teams keep most organizations from understanding long-term ROI of acquisition campaigns and in using long-term customer data to decrease acquisition costs while increasing long-term customer value. With Sailthru, you’ll not only have the tools to measure the downstream impact of your acquisition campaigns, but by using our data asset you’ll have what you need to optimize new customer acquisition to increase lifetime value from the very beginning.