Data & AI
How Our Segment Integration Helps You
July 7, 2021
In order to meet or exceed customer expectations (no easy feat these days), marketers are collecting and storing as much first-party customer data as they can get their hands on. But this treasure trove of data — collected across ecommerce platforms, POS systems, mobile apps, marketing channels, and more — is worth its virtual weight in gold when you use it to personalize cross-channel interactions and build better relationships with your customers.
Unfortunately, many marketers don’t have a solid first-party data strategy. They collect it but don’t act on it — and spend significant time and resources managing these insights. Which means these brands lose out on the opportunity to deliver exceptional, long-term customer experiences.
Move at the speed of your customer with our Segment integration
Our bi-directional integration with industry-leading CDP Segment gives you the flexibility to turn any part of your customer data collected across all channels and data sources into meaningful and actionable marketing touchpoints in Marigold Engage by Sailthru. And all email engagement data from Marigold Engage by Sailthru, sent to any Segment destination to gain deeper customer insights and more robust profiles.
With first- and zero-party data management more crucial than ever, we’ve made it easier to access info collected from any channel or touchpoint and move at the speed of your customers. Now, you can launch powerful personalization and automation journeys aligned to your customer preferences, predict future behaviors, record and act on purchase-driven data, and target new types of customers based on custom Segment variables.
Thanks to our turnkey implementation and Segment’s single-layer API, it’s a breeze to set up and start streaming data in and out of Sailthru with minimal development work and resources.
Sailthru’s bi-directional Segment integration helps you:
- Gain a complete 1:1 profile sync for identified users and events with Segment’s identify and track APIs and Personas.
- Launch powerful personalization and Lifecycle Optimizer journeys from any Segment event that align with customer preferences and start predicting future behaviors
- Record and act on order and purchase-driven data, including abandoned cart and abandoned browse
- Track pageviews, sessions, and interest gathering; Sailthru automatically tracks your Segment page views and adds our session tracking on top to give you a clear view of your data
- Use custom Segment variables to build new targeted audiences and lists with Marigold Engage by Sailthru’s Audience Builder
- Stream all email engagement data back to Segment to enrich audience profiles with email-focused analytics like opens, clicks, opt-outs, delivery status, bounces, and more.
Turn your data into unforgettable customer engagements with Marigold Engage by Sailthru + Segment
We built this integration to not only make it easy to stream your first-party data between Sailthru and Segment, but to make it more actionable and accessible as well. That way, all you have to do is use it to deliver unforgettable omnichannel customer experiences.
Easily identify and track a single user across all your channels. Key data points collected across your customer journey like pageviews, mobile app views, email engagement, and more are all tied to the same user.
Bridge the offline and online shopping experiences. For retailers with a brick-and-mortar presence, all customer touchpoints — even data points from your POS system — are combined into a single customer profile in Marigold Engage by Sailthru that you can use to personalize messaging at any point in their customer journey.
Combine mobile data with email engagement. With Segment connected to Marigold Engage by Sailthru, it’s never been easier to tie email engagement and other third-party tools into your mobile app engagement tools to gain a clear picture of who’s using your app.
Getting started with Marigold Engage by Sailthru + Segment
Interested in connecting your Segment instance with Marigold Engage by Sailthru’s cross-channel personalization capabilities? Please reach out to your Marigold Engage by Sailthru CSM to learn more!
If you’re not a Sailthru customer and want to see our Segment integration in action, click here for a demo.
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