From Email Metrics to Site Personalization: A Complete Guide to Sailthru’s Upcoming Webinars

Last year, TrustRadius named Sailthru one of the Top Rated Email Marketing Software providers, an accolade based on our positive customer reviews. The reviewers praised our features, support, documentation, ease of use and personalization capabilities. So it goes without saying that we know a thing or two about email deliverability.

We’ve got an upcoming webinar about deliverability, and the policies, products and regulations every email marketer needs to know in order to ensure their communications reach their customers. We also have a lot of other webinars coming up.

Here’s a synopsis of what you can expect to see from us through the rest of the summer:

Tuesday, July 2: Campaigns

Campaigns are your mass mail messages, used for bulk messaging segments of users. Think special offers and daily newsletters, to name a few.

This webinar will teach you how to set up regular and recurring campaigns. We’ll also cover setting up A/B test campaigns and when to use each of the three different types. And of course, we’ll get into how you can report on campaign performances in our analytics and report suite.

Click here to register if you’re in commerce.

Click here to register if you’re in media.

Tuesday, July 9: Analytics

Our reporting encompasses interest and activity data, which our customers can view and export to better understand their audience.

There’s a lot to unpack, so we’re doing a whole webinar about user data (user profiles, lists and snapshots, for example) and how to use our reporting tools to understand it. We’ll be sure to include reporting for completed campaign and transactional messages, and real-time reporting on pageview and revenue performance.

Register here.

Thursday, July 11: Lifecycle Optimizer

Sailthru’s Lifecycle Optimizer automates individualized messages to users across channels using insights and predictions from our User Profiles. This is how our customers use our platform to create timely, user-specific communications for their customers.

How do you create a flow within Lifecycle Optimizer and what other actions can you take? How can you create a truly unique customer journey for every user? We’ll answer those questions and more.

Click here to register if you’re in commerce.

Click here to register if you’re in media.

Tuesday, July 16: Content and Feeds

The Sailthru Content Library is your repository of articles and products, which you can recommend to your audience with customizable data feeds. How can you add onsite content and then how do you match it to the right users? What about building a data feed and customizing it in Recommendation Manager? We’ll answer all those questions and more.

Click here to register if you’re in commerce.

Click here to register if you’re in media.

Thursday, July 18: Driving Email Metrics That Matter

Two-thirds of marketers focus on open rate as the primary metric for email performance analysis. However, the metrics beneath the surface are where the real revenue gains lie.

We’ve uncovered a dozen metrics that really matter and how marketers can leverage them to drive immediate impact. We’ll give you a hint: clicks are one of the 12.

Click here to register if you’re in commerce.

Click here to register if you’re in media.

Monday, July 22: Sailthru Onsite

Using the power of our user profiles, Sailthru Onsite enables you to personalize both content recommendations and overlays to create unique customer experiences on your website. In this webinar, a new one to our rotation, we’ll explain how this works. We’ll take it a step further and break down how you can target non-subscribers with easy user acquisition.

Click here to register if you’re in commerce.

Click here to register if you’re in media.

Thursday, July 25: Prediction Manager

Prediction Manager offers a series of user-level predictions of future behavior to tailor products and content to users based on their predicted values. But in order to really leverage this feature, you have to know who your most valuable users are in the first place.

Attend this webinar and learn how to find them, and how to use this feature with Facebook Lookalike Audiences to maximize ROI.

Click here to register if you’re in commerce.

Click here to register if you’re in media.

Monday, July 29: Sailthru Mobile

Sailthru Mobile is a marketing automation platform built to engage mobile app audiences with highly targeted and personalized communications. In this webinar, we’ll teach you how to make the most of it, from building audiences to sending them the most relevant push notifications and in-app messages.

Click here to register.

Thursday, August 1: Zephyr

The driver of our signature personalization capabilities, Zephyr is Sailthru’s sophisticated templating logic. This webinar is all about making sure you can use it to its full potential.

Using user data and interest data, Zephyr is able to recommend content and products to your users. We’ll explain how it works, along with best practices for utilizing it both in email and onsite, and in conjunction with a data feed for dynamic emails.

Click here to register.

Tuesday, August 6: UI Walkthrough

Sailthru enables you to seamlessly build and automate your lists, transactional and campaign emails. And we do so while providing robust analytics and reporting options. In this webinar, you’ll learn how to make the most of it all.

We’ll cover the different kinds of lists and how to build them, as well as how to create transactional and promotional emails. We’ll also go over our various reports for tracking list and email performance.

Register here.

Thursday, August 8: Lists

Sailthru uses lists to maintain segments of your user base. That helps you keep track of them and message them across various channels.

With this webinar, we’ll also help you tell the difference between Natural and Smart Lists for sending, and Primary and Secondary Lists for reporting. The creation and reporting of lists will also be covered.

Click here to register if you’re in commerce.

Click here to register if you’re in media.

Tuesday, August 13: Audience Builder

Sailthru’s Audience Builder tool allows marketers to harness the wealth of data across user profiles. That information fuels lists and reports, and it can be a bit overwhelming.

That’s why this webinar breaks down the feature, explaining the difference between Natural Lists and dynamic Smart Lists, and how to run a Snapshot Report for granular list reporting.

We’ll also go over some popular use cases — including gelocation, purchase, custom and email filters — for both ecommerce and media companies.

Click here to register if you’re in commerce.

Click here to register if you’re in media.

Thursday, August 15: Templates

Containing the code and content necessary to deploy your strategies, templates are crucial for both mass and 1:1 communications. In this webinar, we’ll teach you how to build beautiful, codeless email with Email Composer, as well as more advanced templates using standard HTML, CSS and Zephyr with HTML. We’ll also cover how data feeds are used in a template for dynamic content.

Click here to register if you’re in commerce.

Click here to register if you’re in media.

Tuesday, August 27: Campaigns

Campaigns are your mass mail messages, used for bulk messaging segments of users. Think special offers and daily newsletters, to name a few.

This webinar will teach you how to set up regular and recurring campaigns. We’ll also cover setting up A/B test campaigns and when to use each of the three different types. And of course, we’ll get into how you can report on campaign performances in our analytics and report suite.

Click here to register if you’re in commerce.

Click here to register if you’re in media.

Thursday, August 29: Analytics

Our reporting encompasses interest and activity data, which our customers can view and export to better understand their audience.

There’s a lot to unpack, so we’re doing a whole webinar about user data (user profiles, lists and snapshots, for example) and how to use our reporting tools to understand it. We’ll be sure to include reporting for completed campaign and transactional messages, and real-time reporting on pageview and revenue performance.

Register here.

A Marketer's Guide to Evaluating Personalization Technology

Personalization has never been more popular - or more peddled. With thousands of marketing technology vendors to choose from, marketers may be tempted to simply “add on” personalization to their ESP. But doing so could result in siloed data, half-baked personalization, and wasted money.

Increasing Revenue from Email: The Definitive Strategy Guide for Fashion, Apparel and Specialty Retail Brands Download Now