From Email Metrics to Site Personalization: A Complete Guide to Sailthru’s Upcoming Webinars

TrustRadius recently named Sailthru one of the Top Rated Email Marketing Software providers, an accolade based on our positive customer reviews. The reviewers praised our features, support, documentation, ease of use and personalization capabilities. So it goes without saying that we know a thing or two about email deliverability.

We’ve got an upcoming webinar about deliverability, and the policies, products and regulations every email marketer needs to know in order to ensure their communications reach their customers. We also have a lot of other webinars coming up.

Here’s a synopsis of what you can expect to see from us through the rest of the year:

Thursday, October 25: Zephyr

The driver of our signature personalization capabilities, Zephyr is Sailthru’s sophisticated templating logic. This webinar is all about making sure you can use it to its full potential.

Using user data and interest data, Zephyr is able to recommend content and products to your users. We’ll explain how it works, along with best practices for utilizing it both in email and onsite, and in conjunction with a data feed for dynamic emails.

Register here.

Tuesday, November 6: Prediction Manager

Prediction Manager offers a series of user-level predictions of future behavior to tailor products and content to users based on their predicted values. But in order to really leverage this feature, you have to know who your most valuable users are in the first place.

Attend this webinar and learn how to find them, and how to use this feature with Facebook Lookalike Audiences to maximize ROI.

Register here.

Thursday, November 8: Audience Builder

Sailthru’s Audience Builder tool allows marketers to harness the wealth of data across user profiles. That information fuels lists and reports, and it can be a bit overwhelming.

That’s why this webinar breaks down the feature, explaining the difference between Natural Lists and dynamic Smart Lists, and how to run a Snapshot Report for granular list reporting. We’ll also go over some popular use cases — including gelocation, purchase, custom and email filters — for both ecommerce and media companies.

Register here.

Monday, November 12: Lists

Lists are the key to Sailthru’s segmentation, which helps marketers track and message their customers across channels. There are Natural and Smart Lists for sending, and Primary and Secondary Lists for reporting.

We’re going to explain the difference between them, and how you can create new lists. List reporting will also come up, of course.

Register here. 

Wednesday, November 14: Introduction to Deliverability

The best marketing email in the world is useless if it doesn’t actually make it into your customers’ inboxes. Our Deliverability team will lead an info session about the policies, practices and regulations every email marketer needs to know about. For example, the criteria that makes up your sending reputation to the Internet Service Providers and the different spam traps utilized by email blacklists.

Our team will also discuss how to use the Campaign Detail Report to investigate potential deliverability issues.

Register here.

Thursday, November 15: UI Walkthrough

Sailthru enables you to seamlessly build and automate your lists, transactional and campaign emails. And we do so while providing robust analytics and reporting options. In this webinar, you’ll learn how to make the most of it all.

We’ll cover the different kinds of lists and how to build them, as well as how to create transactional and promotional emails. We’ll also go over our various reports for tracking list and email performance.

Register here.

Tuesday, November 27: Templates & Campaigns

Templates serve as the base for your marketing emails. However, that’s where the universal commonalities end, as there are many varieties. Campaign templates send emails to large numbers of people; think newsletters and mass notifications. On the other hand, trigger emails are for more one-to-one communications based on the actions of individuals, such as abandoning an online shopping cart.

We’re going to teach you how to create a template and explain some of the different strategies for deploying them. We’ll also go over setting up regular, recurring and A/B Test campaigns to ensure you get the most out of them.

Register here.

Wednesday, November 28: Zephyr

The driver of our signature personalization capabilities, Zephyr is Sailthru’s sophisticated templating logic. This webinar is all about making sure you can use it to its full potential.

Using user data and interest data, Zephyr is able to recommend content and products to your users. We’ll explain how it works, along with best practices for utilizing it both in email and onsite, and in conjunction with a data feed for dynamic emails.

Register here.

Thursday, November 29: Analytics

Our reporting encompasses interest and activity data, which our customers can view and export to better understand their audience.

There’s a lot to unpack, so we’re doing a whole webinar about user data (user profiles, lists and snapshots, for example) and how to use our reporting tools to understand it. We’ll be sure to include reporting for completed campaign and transactional messages, and real-time reporting on pageview and revenue performance.

Register here.

Wednesday, December 5: Lifecycle Optimizer

Sailthru’s Lifecycle Optimizer automates individualized messages to users across channels using insights and predictions from our User Profiles. This is how our customers use our platform to create timely, user-specific communications for their customers.

How do you create a flow within Lifecycle Optimizer and what other actions can you take? How can you create a truly unique customer journey for every user? We’ll answer those questions and more.

Register here.

Monday, December 10: UI Walkthrough

Sailthru enables you to seamlessly build and automate your lists, transactional and campaign emails. And we do so while providing robust analytics and reporting options. In this webinar, you’ll learn how to make the most of it all.

We’ll cover the different kinds of lists and how to build them, as well as how to create transactional and promotional emails. We’ll also go over our various reports for tracking list and email performance.

Register here.

Wednesday, December 12: Lists

Sailthru uses lists to maintain segments of your user base. That helps you keep track of them and message them across various channels.

With this webinar, we’ll also help you tell the difference between Natural and Smart Lists for sending, and Primary and Secondary Lists for reporting. The creation and reporting of lists will also be covered.

Register here.

 Thursday, December 13: Prediction Manager

Prediction Manager offers a series of user-level predictions of future behavior to tailor products and content to users based on their predicted values. But in order to really leverage this feature, you have to know who your most valuable users are in the first place.

Attend this webinar and learn how to find them, and how to use this feature with Facebook Lookalike Audiences to maximize ROI.

Register here.

Monday, December 17: Audience Builder

Sailthru’s Audience Builder tool allows marketers to harness the wealth of data across user profiles. That information fuels lists and reports, and it can be a bit overwhelming.

That’s why this webinar breaks down the feature, explaining the difference between Natural Lists and dynamic Smart Lists, and how to run a Snapshot Report for granular list reporting. We’ll also go over some popular use cases — including gelocation, purchase, custom and email filters — for both ecommerce and media companies.

Register here.

Tuesday, December 18: Templates & Campaigns

Templates serve as the base for your marketing emails. However, that’s where the universal commonalities end, as there are many varieties. Campaign templates send emails to large numbers of people; think newsletters and mass notifications. On the other hand, trigger emails are for more one-to-one communications based on the actions of individuals, such as abandoning an online shopping cart.

We’re going to teach you how to create a template and explain some of the different strategies for deploying them. We’ll also go over setting up regular, recurring and A/B Test campaigns to ensure you get the most out of them.

Register here.

Wednesday, December 19: Analytics

Our reporting encompasses interest and activity data, which our customers can view and export to better understand their audience.

There’s a lot to unpack, so we’re doing a whole webinar about user data (user profiles, lists and snapshots, for example) and how to use our reporting tools to understand it. We’ll be sure to include reporting for completed campaign and transactional messages, and real-time reporting on pageview and revenue performance.

Register here.

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