From Analytics to Platform Enhancements: A Complete Guide to Sailthru’s Upcoming Webinars
Last year, TrustRadius named Sailthru one of the Top Rated Email Marketing Software providers, an accolade based on our positive customer reviews. The reviewers praised our features, support, documentation, ease of use and personalization capabilities. So it goes without saying that we know a thing or two about email deliverability.
Our next webinar covers user data, and how to understand it. After that, we have plenty of other webinars coming up.
Here’s a synopsis of what you can expect to see from us through the rest of the month:
Tuesday, June 2: Introduction to Deliverability
The best marketing email in the world is useless if it doesn’t actually make it into your customers’ inboxes. Our Deliverability team will lead an info session about the policies, practices and regulations every email marketer needs to know about. For example, the criteria that makes up your sending reputation to the Internet Service Providers and the different spam traps utilized by email blacklists.
Our team will also discuss how to use the Campaign Detail Report to investigate potential deliverability issues.
Tuesday, June 9: Lifecycle Optimizer
Sailthru’s Lifecycle Optimizer automates individualized messages to users across channels using insights and predictions from our User Profiles. This is how our customers use our platform to create timely, user-specific communications for their customers.
How do you create a flow within Lifecycle Optimizer and what other actions can you take? How can you create a truly unique customer journey for every user? We’ll answer those questions and more.
Thursday, June 11: Zephyr
The driver of our signature personalization capabilities, Zephyr is Sailthru’s sophisticated templating logic. This webinar is all about making sure you can use it to its full potential.
Using user data and interest data, Zephyr is able to recommend content and products to your users. We’ll explain how it works, along with best practices for utilizing it both in email and onsite, and in conjunction with a data feed for dynamic emails.
Tuesday, June 16: UI Walkthrough
Sailthru enables you to seamlessly build and automate your lists, transactional and campaign emails. And we do so while providing robust analytics and reporting options. In this webinar, you’ll learn how to make the most of it all.
We’ll cover the different kinds of lists and how to build them, as well as how to create transactional and promotional emails. We’ll also go over our various reports for tracking list and email performance.
Tuesday, June 23: Lists
Sailthru uses lists to maintain segments of your user base. That helps you keep track of them and message them across various channels.
With this webinar, we’ll also help you tell the difference between Natural and Smart Lists for sending, and Primary and Secondary Lists for reporting. The creation and reporting of lists will also be covered.
Thursday, June 25: Audience Builder
Sailthru’s Audience Builder tool allows marketers to harness the wealth of data across user profiles. That information fuels lists and reports, but it can be a bit overwhelming. That’s why this webinar breaks down the feature, explaining the difference between Natural Lists and dynamic Smart Lists, and how to run a Snapshot Report for granular list reporting.
We’ll also go over some popular use cases — including gelocation, purchase, custom and email filters — for both ecommerce and media companies.