From Email Metrics to Site Personalization: A Complete Guide to Sailthru’s Upcoming Webinars
TrustRadius recently named Sailthru one of the Top Rated Email Marketing Software providers, an accolade based on our positive customer reviews. The reviewers praised our features, support, documentation, ease of use and personalization capabilities. So it goes without saying that we know a thing or two about email deliverability.
We’ve got an upcoming webinar about deliverability, and the policies, products and regulations every email marketer needs to know in order to ensure their communications reach their customers. We also have a lot of other webinars coming up.
Here’s a synopsis of what you can expect to see from us through February:
Friday, January 25: Campaigns
With Campaigns, you send mass messages, segmenting users with things like special offers and daily newsletters. This webinar breaks down different kinds of campaigns — regular, recurring and A/B test — and how to report on their performances in our analytics and report suite. There are three varieties of A/B test campaigns and we’ll also break down when to use each.
Monday, January 28: Driving Email Metrics that Matter
Two-thirds of marketers focus on open rate as the primary metric for email performance analysis. However, the metrics beneath the surface are where the real revenue gains lie.
We’ve uncovered a dozen metrics that really matter and how marketers can leverage them to drive immediate impact. We’ll give you a hint: clicks are one of the 12.
Tuesday, January 29: Analytics
Our reporting encompasses interest and activity data, which our customers can view and export to better understand their audience.
There’s a lot to unpack, so we’re doing a whole webinar about user data (user profiles, lists and snapshots, for example) and how to use our reporting tools to understand it. We’ll be sure to include reporting for completed campaign and transactional messages, and real-time reporting on pageview and revenue performance.
Monday, February 11: Lifecycle Optimizer
Sailthru’s Lifecycle Optimizer automates individualized messages to users across channels using insights and predictions from our User Profiles. This is how our customers use our platform to create timely, user-specific communications for their customers.
How do you create a flow within Lifecycle Optimizer and what other actions can you take? How can you create a truly unique customer journey for every user? We’ll answer those questions and more.
Wednesday, February 13: Zephyr
The driver of our signature personalization capabilities, Zephyr is Sailthru’s sophisticated templating logic. This webinar is all about making sure you can use it to its full potential.
Using user data and interest data, Zephyr is able to recommend content and products to your users. We’ll explain how it works, along with best practices for utilizing it both in email and onsite, and in conjunction with a data feed for dynamic emails.
Thursday, February 14: Prediction Manager
Prediction Manager offers a series of user-level predictions of future behavior to tailor products and content to users based on their predicted values. But in order to really leverage this feature, you have to know who your most valuable users are in the first place.
Attend this webinar and learn how to find them, and how to use this feature with Facebook Lookalike Audiences to maximize ROI.
Tuesday, February 19: UI Walkthrough
Sailthru enables you to seamlessly build and automate your lists, transactional and campaign emails. And we do so while providing robust analytics and reporting options. In this webinar, you’ll learn how to make the most of it all.
We’ll cover the different kinds of lists and how to build them, as well as how to create transactional and promotional emails. We’ll also go over our various reports for tracking list and email performance.
Tuesday, February 26: Audience Builder
Sailthru’s Audience Builder tool allows marketers to harness the wealth of data across user profiles. That information fuels lists and reports, and it can be a bit overwhelming.
That’s why this webinar breaks down the feature, explaining the difference between Natural Lists and dynamic Smart Lists, and how to run a Snapshot Report for granular list reporting. We’ll also go over some popular use cases — including gelocation, purchase, custom and email filters — for both ecommerce and media companies.
Wednesday, February 27: Driving Mobile Metrics that Matter
The average American checks their smartphone every 12 minutes, which means that mastering mobile messaging is crucial for any marketer. But then what?
In this webinar, we’ll go over best practices to engaging and interactive push notifications. We’ll also teach you how to take your mobile messaging strategy to the next level by focusing on the metrics that truly matter.
Thursday, February 28: Templates
Containing the code and content necessary to deploy your strategies, templates are crucial for both mass and 1:1 communications. In this webinar, we’ll teach you how to build beautiful, codeless email with Email Composer, as well as more advanced templates using standard HTML, CSS and Zephyr with HTML. We’ll also cover hopw data feeds are used in a template for dynamic content.