From Email Metrics to Site Personalization: A Complete Guide to Sailthru’s Upcoming Webinars
Last year, TrustRadius named Sailthru one of the Top Rated Email Marketing Software providers, an accolade based on our positive customer reviews. The reviewers praised our features, support, documentation, ease of use and personalization capabilities. So it goes without saying that we know a thing or two about email deliverability.
We’ve got an upcoming webinar about deliverability, and the policies, products and regulations every email marketer needs to know in order to ensure their communications reach their customers. We also have a lot of other webinars coming up.
Here’s a synopsis of what you can expect to see from us through February:
Tuesday, January 28: Campaigns
From special offers to daily newsletters, campaign sends cover a lot of ground. These mass mail messages are used for bulk messaging a segment of your users, and this webinar is all about making the most of them, covering regular and recurring campaigns, and how to report on their performance in our analytics suite. We’ll also go over A/B Test campaigns, the different types and when to use them.
Thursday, January 30: Sailthru Mobile
Sailthru Mobile is a marketing automation platform built to engage mobile app audiences with highly targeted and personalized communications. In this webinar, we’ll teach you how to make the most of it, from building audiences to sending them the most relevant push notifications and in-app messages.
Monday, February 3: Analytics
Our reporting encompasses interest and activity data, which our customers can view and export to better understand their audience.
There’s a lot to unpack, so we’re doing a whole webinar about user data (user profiles, lists and snapshots, for example) and how to use our reporting tools to understand it. We’ll be sure to include reporting for completed campaign and transactional messages, and real-time reporting on pageview and revenue performance.
Thursday, February 6: Zephyr
The driver of our signature personalization capabilities, Zephyr is Sailthru’s sophisticated templating logic. This webinar is all about making sure you can use it to its full potential.
Using user data and interest data, Zephyr is able to recommend content and products to your users. We’ll explain how it works, along with best practices for utilizing it both in email and onsite, and in conjunction with a data feed for dynamic emails.
Tuesday, February 11: Introduction to Deliverability
The best marketing email in the world is useless if it doesn’t actually make it into your customers’ inboxes. Our Deliverability team will lead an info session about the policies, practices and regulations every email marketer needs to know about. For example, the criteria that makes up your sending reputation to the Internet Service Providers and the different spam traps utilized by email blacklists.
Our team will also discuss how to use the Campaign Detail Report to investigate potential deliverability issues.
Thursday, February 13: Content & Feeds
The Sailthru Content Library is your repository of articles and products, which you can recommend to your audience with customizable data feeds. How can you add onsite content and then how do you match it to the right users? What about building a data feed and customizing it in Recommendation Manager? We’ll answer all those questions and more.
Tuesday, February 18: Lifecycle Optimizer
Sailthru’s Lifecycle Optimizer automates individualized messages to users across channels using insights and predictions from our User Profiles. This is how our customers use our platform to create timely, user-specific communications for their customers.
How do you create a flow within Lifecycle Optimizer and what other actions can you take? How can you create a truly unique customer journey for every user? We’ll answer those questions and more.
Thursday, February 20: Sailthru Onsite
Using the power of our user profiles, Sailthru Onsite enables you to personalize both content recommendations and overlays to create unique customer experiences on your website. In this webinar, a new one to our rotation, we’ll explain how this works. We’ll take it a step further and break down how you can target non-subscribers with easy user acquisition.
Thursday, February 27: UI Walkthrough
Sailthru enables you to seamlessly build and automate your lists, transactional and campaign emails. And we do so while providing robust analytics and reporting options. In this webinar, you’ll learn how to make the most of it all.
We’ll cover the different kinds of lists and how to build them, as well as how to create transactional and promotional emails. We’ll also go over our various reports for tracking list and email performance.