From Email Metrics to Site Personalization: A Complete Guide to Sailthru’s Upcoming WebinarsJun 14, 2018 - by Steve Giordano
TrustRadius recently named Sailthru one of the Top Rated Email Marketing Software providers, an accolade based on our positive customer reviews. The reviewers praised our features, support, documentation, ease of use and personalization capabilities. So it goes without saying that we know a thing or two about ROI from email.
Our next webinar, “Driving the Email Metrics that Matter,” is all about how to identify, and capitalize on, the most important metrics. One takeaway is that there are far more crucial things to measure than open rates. Another takeaway: we have a lot of webinars coming up.
Here’s a synopsis of what you can expect to see from us for the rest of June:
Tuesday, June 19: Driving the Email Metrics that Matter
Two-thirds of marketers focus on open rate as the primary metric for email performance analysis. However, the metrics beneath the surface are where the real revenue gains lie.
We’ve uncovered a dozen metrics that really matter and how marketers can leverage them to drive immediate impact. We’ll give you a hint: opens aren’t one of the 12.
Wednesday, June 20: Audience Builder
Sailthru’s Audience Builder tool allows marketers to harness the wealth of data across user profiles. That information fuels lists and reports, but it can be a bit overwhelming.
That’s why this webinar breaks down the feature, explaining the difference between Natural Lists and dynamic Smart Lists, and how to run a Snapshot Report for granular list reporting. We’ll also go over some popular use cases — including gelocation, purchase, custom and email filters — for both ecommerce and media companies.
Thursday, June 21: Templates and Campaigns
Templates serve as the base for your marketing emails. However, that’s where the universal commonalities end, as there are many varieties. Campaign templates send emails to large numbers of people; think newsletters and mass notifications. On the other hand, trigger emails are for more one-to-one communications based on the actions of individuals, such as abandoning an online shopping cart.
We’re going to teach you how to create a template and explain some of the different strategies for deploying them. We’ll also go over setting up regular, recurring and A/B Test campaigns to ensure you get the most out of them.
Tuesday, June 26: Zephyr
The driver of our signature personalization capabilities, Zephyr is Sailthru’s sophisticated templating logic. This webinar is all about making sure you understand it so you can use it to its full potential.
By leveraging user data and interest data, Zephyr is able to recommend content and products to your users. We’ll explain how it works, along with best practices for utilizing it both in email and onsite, and in conjunction with a data feed for dynamic emails.
Wednesday, June 27: Analytics
Our reporting encompasses interest and activity data, which our customers can view and export to better understand their audience.
There’s a lot to unpack, so we’re doing a whole webinar about user data (user profiles, lists and snapshots, for example) and how to use our reporting tools to understand it. We’ll be sure to include reporting for completed campaign and transactional messages, and real-time reporting on pageview and revenue performance.
Thursday, June 28: Personalization Engine for eCommerce
Site Personalization Engine powers email and on-site templates for our customers looking to provide their subscribers with truly tailored product and article recommendations.
You’ll learn to build a data feed to power a template and how to match the most applicable content on a one-to-one user level. We’ll also show you how to add onsite content to the Sailthru Content Library.