From Analytics to Platform Enhancements: A Complete Guide to Sailthru’s Upcoming Webinars
By Melina Giakis | June 15, 2019
Last year, TrustRadius named Sailthru one of the Top Rated Email Marketing Software providers, an accolade based on our positive customer reviews. The reviewers praised our features, support, documentation, ease of use and personalization capabilities. So it goes without saying that we know a thing or two about email deliverability.
Our next webinar covers user data, and how to understand it. After that, we have plenty of other webinars coming up.
Here’s a synopsis of what you can expect to see from us through September:
Thursday, November 5: Content & Feeds
The Sailthru Content Library is your repository of articles and products, which you can recommend to your audience with customizable data feeds. How can you add onsite content and then how do you match it to the right users? What about building a data feed and customizing it in Recommendation Manager? We’ll answer all those questions and more.
Tuesday, November 10: Sailthru Onsite
Using the power of our user profiles, Sailthru Onsite enables you to personalize both content recommendations and overlays to create unique customer experiences on your website. In this webinar, a new one to our rotation, we’ll explain how this works. We’ll take it a step further and break down how you can target non-subscribers with easy user acquisition.
Thursday, November 12: Holiday Readiness
Join our product management and customer success experts are here to help you make the most of Sailthru during the holiday season. This webinar will cover best practices and answer your questions so that you can focus on hitting your Black Friday and Cyber Weekend goals.
Tuesday, November 17: The Deliverability Download
The best marketing email in the world is useless if it doesn’t actually make it into your customers’ inboxes. Our Deliverability team will lead an info session about the policies, practices and regulations every email marketer needs to know about. For example, the criteria that makes up your sending reputation to the Internet Service Providers and the different spam traps utilized by email blacklists.
Our team will also discuss how to use the Campaign Detail Report to investigate potential deliverability issues.
Thursday, November 19: Zephyr
The driver of our signature personalization capabilities, Zephyr is Sailthru’s sophisticated templating logic. This webinar is all about making sure you can use it to its full potential.
Using user data and interest data, Zephyr is able to recommend content and products to your users. We’ll explain how it works, along with best practices for utilizing it both in email and onsite, and in conjunction with a data feed for dynamic emails.
Top Performing Emails - First Half of 2020
Our Strategy & Analytics team created a benchmarking tool that quantifies the millions of emails we send every minute. Compared with the average open and clickthrough rates, these 12 emails really shone. Learn why.
Recommendations to Revenue: 8 Algorithms to Drive Sales and Personalize the Customer Experience
By Admin Adminer