Sailthru Launches SMS as Part of Major Investment in Cross‑Channel Innovation
April 27, 2022
Sailthru announced today the launch of its proprietary Short Message Service (SMS) product to help marketers drive increased engagement and conversions.
Why Add SMS?
As businesses strive to create more personalized experiences for their audiences, SMS is one of the most important channels for connecting with consumers and building brand loyalty.
According to our latest research, SMS is the preferred platform Millennial and Gen Z audiences want to use for business transactions. SMS messages boast a 98% open rate and 95% of text messages are read and responded to within three minutes of receipt. Combining SMS with other cross-channel marketing initiatives gives your messages a higher chance of reaching your audience at the right place, at the right time.
“SMS has significant market velocity,” said Jason Grunberg, Marigold Engage by Sailthru General Manager. “In this year’s Retail Personalization Index, we found that while 31% of the 500 organizations we evaluated were using SMS, more than 50% of the top 100 are advancing in this channel.”
Integrating SMS Into Your Marketing Strategy
Sailthru has added SMS in a way that makes it easy for businesses to incorporate mobile marketing into the purchasing cycle.
“Sailthru marries customer data and best-in-class channel execution to create authentic, personal connections.” said Allison Stone, Marigold Engage by Sailthru Vice President of Product.
Marketers can view engagement rates in all owned channels from a single place, allowing them to make more informed decisions based on complete customer-data pictures instead of a partial view that channel-specific products provide.
“Consumers want a value exchange, not to be bombarded,” said Grunberg.
Sailthru’s personalization algorithm and machine learning models help customers use SMS data in a way that complements their existing knowledge base about when shoppers want communications, on what channel and at what time of the day. This combination makes every message more personal, which drives higher engagement and higher ROI.
“We’re delivering SMS to make our marketers’ communication paths bigger and more impactful by adding more capabilities to personalize the cross-channel messages they send,” said Stone.
Implementing SMS Campaigns with Marigold Engage by Sailthru
Adding an SMS strategy into existing marketing campaigns is easy with Marigold Engage by Sailthru’s ability to consolidate audience information across multiple data streams. This helps build campaigns that can be tested frequently and modified for the best results.
“Since integrating with Marigold Engage by Sailthru, email has become a vital portion of our day-to-day online marketing strategy — especially for capitalizing on direct-to-consumer demand,” said Adam Davis, Magnolia Bakery Media and Marketing Manager. “SMS is the logical next step to establishing an even deeper and more meaningful level of communication with both our brand loyalists and potential customers. Email and SMS will work hand-in-hand to bring value to our fast-growing audience across multiple high-impact touchpoints.”
“Sailthru’s ability to marry cross-channel capabilities with personalized, dynamic content into this emerging messaging channel is a true market differentiator for our customers,” said Grunberg.
Sailthru’s SMS capabilities can help you cultivate authentic, revenue-generating customer connections with ease. Whether your goal is to boost sales or level up your customer service through satisfaction surveys, SMS makes your brand more powerful — and personal.
Click here to view our webinar about Sailthru SMS and learn how our cross-channel personalization can elevate your marketing performance — as well as your customer experience!
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