A Marketer’s Guide to Evaluating Personalization Technology
By Jason Grunberg | May 22, 2019
Sailthru is the world’s largest sender of personalized email so you could say we know a thing or two about personalization technology. And one thing we know is that it’s not something that can be simply bolted on to your existing messaging strategy.
Think about it. If you take your email software and then bolt on another solution for your product recommendations and another one for triggered messages. You’ve got three different point solutions, all with their own data that will remain in silos, making it impossible to create a holistic view of the customer. And there is no personalization without a holistic omnichannel customer profile.
That’s why we developed A Marketer’s Guide to Evaluating Personalization Technology. Personalization is hot right now; according to an SLI Systems survey from August, nearly half of retail professionals have plans to add personalization to their ecommerce efforts this year.
The problem is, as in any hot market, there are a slew of misperceptions about what exactly personalization is, why it’s important, how it can be achieved, and how its results can be measured. And adding to the confusion is the fact that thousands of companies are selling personalization technology, much of which is bolt-on solutions. We’re here to help.
- Three common bolt-on strategies and the inherent challenges of each
- What user-centric personalization looks like and why it’s always omnichannel
- The importance of a connected solution
- Considerations tailored to the CEO, CMO and CTO
- Key questions you should ask your personalization technology provider
Sailthru's 2019 Holiday Marketing Playbook
There’s plenty of time before “the holidays,” right? Not exactly. Holiday sales are perpetually on the rise, while consumers are starting their shopping earlier and earlier. This means retailers must get a head start before the holidays, especially since the most wonderful time of the year is also the most lucrative.
How Luxury Brands Are Increasingly Embracing Ecommerce
“Is Digital Killing the Luxury Brand?” asked a September Adweek headline. The article focused on luxury retailers’ reluctance to embrace digital, concerned that their...
By Mike O'Brien
Pulling the Trigger on Personalization: The Missed Opportunities in Trigger-Based Email Marketing
Far more in-depth than the original iteration, Sailthru’s third annual Retail Personalization Index involved the exhaustive analysis of more than 250 brands and an...
By Mike O'Brien