At Marigold Engage by Sailthru, we are committed to continually innovating our technologies to help you deliver the most relevant experiences to your users. In the next few weeks, we’ll be rolling out a new product feature, something we call Smart Strategies.

With Smart Strategies you’ll be able to effectively manage the customer lifetime journey. How do we do that? We’ve created a simple interface that allows you to automatically guide your users to the intended action. For a commerce client, this means facilitating the buyer journey.

Let’s give you an example:

  • Say you have a welcome series with a selection of tactics that includes first user sign up, profile completion and first purchase. Each of these would live as a separate tactic within your Smart Strategies dashboard and you would define which criteria the user would need to meet in order to trigger the desired action.

  • A Smart Strategy in action could be when a customer purchases a total of two items for $30, you would like to add them to your loyal customers list and store a new variable of “Loyal” on the customer.

  • This is just a sneak peek of how Smart Strategies can help you streamline and better optimize the customer lifecycle for each individual user.

Stay tuned for more information and a deeper dive into functionality as we approach the launch. We can’t wait to show you everything Smart Strategies can do.