At Sailthru, we are committed to continually innovating our technologies to help you deliver the most relevant experiences to your users. In the next few weeks, we’ll be rolling out a new product feature, something we call Smart Strategies.

With Smart Strategies you’ll be able to effectively manage the customer lifetime journey. How do we do that? We’ve created a simple interface that allows you to automatically guide your users to the intended action. For a commerce client, this means facilitating the buyer journey.

Let’s give you an example:

  • Say you have a welcome series with a selection of tactics that includes first user sign up, profile completion and first purchase. Each of these would live as a separate tactic within your Smart Strategies dashboard and you would define which criteria the user would need to meet in order to trigger the desired action.

  • A Smart Strategy in action could be when a customer purchases a total of two items for $30, you would like to add them to your loyal customers list and store a new variable of “Loyal” on the customer.

  • This is just a sneak peek of how Smart Strategies can help you streamline and better optimize the customer lifecycle for each individual user.

Stay tuned for more information and a deeper dive into functionality as we approach the launch. We can’t wait to show you everything Smart Strategies can do.