In today’s hyper competitive world of ecommerce, more brands expect to compete on customer experience over product than ever before. And according to Gartner, by 2018, organizations that have fully invested in personalization will outsell those that haven’t by 20%. The key to transforming customer experience is by delivering a connected, cross-channel experience that is founded on relevancy.

That’s why next week our Chairman and Founder, Neil Capel, will be joining eTail for a webinar, “Relevancy is the New Currency: The Imperative for Transforming the Customer Experience” on June 18th, 1pm EST.

This webinar will discuss how consumer technologies are driving a renaissance in the focus on relevancy; turning this long-used buzzword into a true business imperative with definition and detail. You’ll also learn:

• Why relevancy is the key to transforming the customer experience

• How to overcome challenges with collecting and actioning meaningful data

• How to increase relevancy using content marketing and data science

• Which brands are transforming their CX with amazing results

Register now to begin transforming the customer experience!

–Elizabeth Trombino, Content Marketing at Sailthru