Introducing Sailthru + Google Customer Match
By Vanessa Sorenson | November 9, 2016
We are thrilled to announce that Sailthru has joined forces with Google to help marketers acquire higher value audiences, automate cross-channel campaign management and optimize every individual revenue opportunity of their digital marketing campaigns.
With our new integration with Google, you can easily connect Sailthru’s robust customer data profiles to Google Customer Match for seamless retargeting, audience suppression and customer acquisition via Google search, Gmail and Youtube.
By simply connecting your Google AdWords account to your Sailthru account, you can:
- Target existing customers at the time they’re predicted to make a purchase across Youtube, Gmail and Search
- Retarget customers with tailored offers based on past browsing, purchased, or email behavior data
- Measure downstream value of customers acquired through acquisition campaigns with Sailthru’s CLV predictions
- Acquire new customers using ‘Similar Audiences’ based on profiles of existing customers most likely to convert
- …and much, much more!
Stay tuned for more information about this exciting integration, and contact us for a custom consultation and demo for how this can benefit your business.
2020 Holiday Marketing Playbook
With all that has happened this year, we expect to see a holiday season unlike any other. That said, the time to start testing and building out email and CRM strategies is now. Along with our Retail Advisor, former JustFab VP Monica Deretich, Sailthru has developed this playbook to help retailers crush Q4 and beyond.
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