Google analytics in email…
November 9, 2008
One of the more simple and unused features of google analtyics is the utm_source and utm_medium GET parameters. If you use Google analytics on your site then these are available to you know with NO changes of any code.
Let’s say you send out an email to your friends about your new blog, if you send them to your site with a link that has the above paremeters you can easily look up what effect your email had!
It’s as simple as www.example.com/?utm_source=neil&utm_medium=email and then you can see all the traffic you sent under the traffic sources report.
If you are not doing it, then start NOW. Use the Google url builder.
The State of Brand Loyalty in the U.S. in 2023
Data & AI
Thanksgiving Week Shows Retailers Collecting Zero-Party Data While Loyalty Programs Continue To Provide Solid Revenue Streams
The 2022 holiday shopping season has begun and forward-thinking brands are seizing the opportunity to collect zero-party data via interactive experiences in the busiest...
Data & AI
Where Do I Start With Generative AI?
Over the last six to eight months, generative AI has evolved from a sci-fi movie plotline into a technology that is disrupting entire industries....