Google analytics in email…
November 9, 2008
One of the more simple and unused features of google analtyics is the utm_source and utm_medium GET parameters. If you use Google analytics on your site then these are available to you know with NO changes of any code.
Let’s say you send out an email to your friends about your new blog, if you send them to your site with a link that has the above paremeters you can easily look up what effect your email had!
It’s as simple as www.example.com/?utm_source=neil&utm_medium=email and then you can see all the traffic you sent under the traffic sources report.
If you are not doing it, then start NOW. Use the Google url builder.
Prepping Retailers for Holidays 2022
Creating a Customer Value Exchange to Drive Better Personalization
This byline was originally posted on Forbes.com Some of the polish on retailers’ personalization strategies is starting to fade. While many retailers were focused...
Sailthru’s 2022 Year in Review
2022 has been another year for the books – especially for cross-channel marketers. Marketing trends continue to keep us on our toes, ensuring we...