Facebook + Sailthru: How Rent The Runway and Betabrand Predict Long‑term Customers [Women’s Wear Daily]
In a multi-week program, Sailthru set out to prove that the “silver bullet” to increasing retention is through optimizing acquisition. We worked with retailers and publishers using our predictive analytics tool, Prediction Manager, to drive new customer acquisition via Facebook’s lookalike modeling.
Women’s Wear Daily (WWD) recently covered the success of our pilot program highlighting Rent the Runway, Betabrand and SheKnows Media, who used our technologies retention data to pinpoint and market to ideal potential customers on Facebook.
Through the program, brands were able to utilize the technology to determine which people are more likely to become long-term, repeat customers. With the power of Facebook and Sailthru, a traditionally challenging and expensive process of finding valuable customers at the right time, has become accessible to brands who want to work smarter, not harder.
Aaron Magness, CMO of Betabrand who has been a client for more than a year, calls the program significant saying, “We didn’t have to staple together third-party tools. It’s important to have a single partner that can take on what so many companies do without having to cobble it together.”
Rent the Runway, another Sailthru customer, experienced a 40% reduction in mobile subscriber acquisition costs and a 53% increase in expected lifetime value of new customers Josh Gray, the Director of Acquisition Marketing at Rent the Runway commented on the quality of the program commenting, “With this program, we’ve expanded our audience reach and the results have exceeded our top performing customers segment.”