Email Marketing Holiday Data Report: Key 2013 Stats & 2014 Trends
By Kristine Lowery | November 5, 2014
On any given day there are 200 billion emails sent and received. That number grows significantly larger during the holiday season.
Email marketing is at the heart of every successful holiday strategy. Yet, with immense pressure for holiday conversion and an increasingly smaller window for reaching customers (hello Christmas Creep!), email marketers are faced with decisions that can’t be met with intuition alone, like:
• How often do I send email to my audience?
• What days and times should I send?
• What days during the holiday season are most profitable?
• When are my customers most likely to open and clickthrough our emails?
Our Email Marketing Holiday Data Report will answer these questions and more for all marketers finalizing or looking to spot-check their email campaign schedule before Black Friday. Based on the performance analysis of more than 475 million ecommerce emails, this must-have report will also shed some light on the data-backed email trends every marketer should be looking at well into 2015.
So, is your holiday email strategy ready? Download now to find out!
2020 Holiday Marketing Playbook
With all that has happened this year, we expect to see a holiday season unlike any other. That said, the time to start testing and building out email and CRM strategies is now. Along with our Retail Advisor, former JustFab VP Monica Deretich, Sailthru has developed this playbook to help retailers crush Q4 and beyond.
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