Digital Media Consumption – Statistics and Trends
By Business2Community | November 20, 2014
We love this infographic from GO Globe digital media consumption. If there’s one takeaway, it’s that there’s no denying every brand needs to adopt a mobile mentality before it’s too late. Check it out below! –Sailthru
According to latest infographic release by GO Globe, mobile devices account for 49% of total time spent on consuming digital media. Mobile apps account for 47% of total internet traffic whereas mobile browsers account for 8% of the total digital media consumption traffic.
The amount of time spent on mobile devices has increased 20% since 2010 whereas digital video viewing has doubled from 13 minutes a day in 2012 to 27 minutes today whereas Mobile video consumption is 44% higher in smartphone with screens larger than 44% as compared to smaller smartphones.
52% of retail traffic now originated from mobile devices whereas 78% of smartphones based searches has resulted in local purchase as compared to 64% of tablet-based searches and 61% of PC or laptop based searches.
2020 Holiday Marketing Playbook
With all that has happened this year, we expect to see a holiday season unlike any other. That said, the time to start testing and building out email and CRM strategies is now. Along with our Retail Advisor, former JustFab VP Monica Deretich, Sailthru has developed this playbook to help retailers crush Q4 and beyond.
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