Enhance Your Marketing Efforts with Artificial Intelligence
March 20, 2019
Few companies deploy personalization better than Netflix. They personalize every aspect of the viewing experience, right down to the thumbnail images people see on their homepages. If you’ve watched Kill Bill or Grease lately, Netflix’s sophisticated recommendation algorithm may peg you as a fan of John Travolta or Uma Thurman. That may dictate who’s pictured alongside your Pulp Fiction recommendation. That’s just one example of a company using artificial intelligence to drive business results; relevant recommendations increases engagement and saves Netflix $1 billion each year.
McKinsey reports that retailers who embrace AI just as wholeheartedly generate profit margins 10 percentage points higher than those who do not. There are few bigger buzzwords than “artificial intelligence” in marketing right now, which means that gap will only grow.
However, many marketers still view AI as being in its visionary stage. We know it will impact day-to-day marketing operations. But beyond chatbots and ad optimization, we’re all just not sure how that will happen.
That’s why Marigold Engage by Sailthru developed this new whitepaper, Marketing with Artificial Intelligence: 7 Practical Use Cases for AI to Implement in 2019.
Marketing with Artificial Intelligence: A Sneak Preview
AI is everywhere, which adds to the confusion many marketers feel about what even qualifies. But luckily for them, it doesn’t really matter. The question isn’t “What is AI?” but “What can AI do for me?”
For one, it can automate mundane tasks at lightning speed. Rather than get into the weeds of segmentation or pore over reports, AI enables marketers to focus on the innovation that will ultimately create transformative impacts on their organizations.
To achieve that, marketers must treat AI like an output rather than a technology. That means focusing on actionable use cases, such as proactive reporting, automated testing, and more sophisticated recommendations and even subject line suggestions, as seen above.
Something the companies using AI to its full potential understand is, integration is everything. It must be fully integrated with relevant data and built within an existing workflow rather than become a workflow unto itself. The seven use cases we outline in the guide to Marketing with Artificial Intelligence don’t exist in a single campaign management platform.
Tightly integrated AI can make your existing marketing efforts more efficient, which is good for everyone: you, your CEO and your customers.
For more insights about AI, as well as deep dives into how you can use it, download the guide now.
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