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Customer story

What Every Brand Can Learn from Refinery29’s Email Strategy

What Every Brand Can Learn from Refinery29’s Email Strategy image

Increase in engaged readers

86%

Years of partnership and growth

12+

With testing, automation and personalization, Refinery29 delivers big with a lean team.

POWERFUL PERSONALIZATION

Leveling UP on Email Newsletters

Refinery29’s The Mention newsletter covers all things entertainment. By introducing Sailthru’s automated personalization capabilities into the mix, the team left behind the manual work of curated emails.

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POWERFUL PERSONALIZATION

ALWAYS BE TESTING

Adopting a Testing-Centric Culture

To maximize the performance of the Money Diaries — a staple newsletter — Refinery29 ran a series of creative tests to establish a more optimized templated approach.

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ALWAYS BE TESTING

ADVANCED AUTOMATION

Automating Beyond Scale

Using Sailthru’s data feed capabilities, Refinery29 was able to automate Money Diaries content and relevant subject lines resulting in efficient use of resources and products while reaping an 86% increase in engaged readers.

ADVANCED AUTOMATION

DELIVERING HEALTHY LISTS

Increasing Engagement and Preventing Opt-outs

With our Deliverability team actively monitoring trends for Refinery29, they wasted no time when they saw some rising bounce rates and inactive email addresses. They quickly addressed the issue and advised Refinery29 to generate new suppression lists for their newsletter sends.

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DELIVERING HEALTHY LISTS

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