We’re pleased to announce that CM Group is now Marigold. Learn more about Marigold here.
Onward and upward with Sailthru
During a year that required innovation like never before, our product teams rose to the challenge. We listened closely to our customers to recognize and understand their needs during a pandemic and set the course to focus on personalization, dependability, and stability. The result? Our customers have been able to grow their businesses and more effectively personalize experiences for their customers—all with a marketing platform they can trust. And the numbers speak for themselves:
Unique user profiles managed in December 2020
Lift in opens from 2019
Increase in pageviews from 2019
Increase in onsite personalization from 2019
"Sailthru has been a great partner to The AP since the start. The platform is easy to use, and we got white-glove service during onboarding that translated into super responsive and helpful account management. After successfully testing content feed features, we're excited to start using even more of the platform this year. We've only scratched the surface of how The AP can use Sailthru to better engage our loyal readers through our current daily Morning Wire newsletter and future titles."
Brian Barth, Global Manager of Digital Marketing
User-Centric Improvements to Sailthru
We invested significantly into areas of the platform that allow you to scale more efficiently and access data more effectively. We’ve refined our personalization algorithms, introduced greater access to data and visualizations and incorporated multi-team workflows to help you scale your business. Take a look at just some of what we shipped to our customers in 2020:
Class-Leading Personalization Tools
Personalization across every channel is at the heart of the best customer experience. This year, we invested in our personalization capabilities across all our products to help you grow your customer base, make each customer a VIP and build even stronger connections.
A/B Testing for Overlays
Experimentation and optimization are crucial parts of your job as a marketer, and A/B Testing for Overlays makes it easier than ever to test, optimize, and report on your Overlays messaging tactics and onsite conversion strategy—all within the Sailthru platform.
Customizable imports from Google Product Feeds
We’ve added custom mapping in Google Product Sync so you can map particular details—interest tags, custom fields, and attributes—from each product upon import, saving you time up front. This gives you more flexibility in how your content is stored as well as more personalization options in Sailthru.
Flexible Reporting & Data Management
We've made significant upgrades to our data and reporting capabilities. Whether you're a marketer presenting to the CEO or a data scientist correlating marketing performance to downstream revenue, you can slice and dice the data however you need to.
Introducing Sailthru Connect, our new data export suite
Sailthru Connect makes it easy to stream your email event data, mobile event data and customer profile data—including predictive and implicit interest data—into BI tools like Tableau and Looker (as well as your data warehouse) for custom, independent analysis. Built with marketing analysts and data scientists in mind, Sailthru Connect helps you dive deeper into the predictions, trends and results that move your business forward.
Visualize trends and quickly pivot with Email Summary reports
Combing through data and manually pulling reports is a time-consuming affair that can easily change an actionable insight into nice-to-know hindsight. The new Email Summary feature in Analytics makes it easy to immediately identify spikes in send performance during any given date range. We also added advanced filtering by list, label, and LO flow so you can drill down to identify your most actionable metrics.
Scalable Multi-Team Workflows
Many of our customers have successfully grown and we’ve grown with you. This year, we’ve enhanced our cross-brand and vertical-based capabilities to help you and your teams collaborate better, and even give a more holistic view of reporting.
Saved Rows in Email Composer
We launched our drag-and-drop Email Composer to help you quickly build beautiful, crisp templates. Now, you can do so faster and far more efficiently by creating saved rows of content that can be added to new campaigns without having to copy the entire template.
More flexibility and control in Email Composer
Brand new tools have been added to Email Composer to make your campaigns more flexible and more collaborative. With customizable columns, click and drag to create custom-width structures, and with new lockable text blocks, designers can create and save rows, allowing marketers and editorial teams to only edit text blocks or swap out images.
Say goodbye to managing multiple passwords. We updated our Security Assertion Markup Language (SAML) protocol to allow existing SSO services like Okta and GSuite to give access to Sailthru marketer accounts as well as our many integrations through Google, Salesforce, Tableau, and more.
"In the past year, millions of people turned their attention to their homes and started cooking more than ever. We were so lucky to have Sailthru as a partner to ensure that we made the most of email as we communicated with our audience to help them make their homes healthier and happier — especially during this time. Their platform provided us with everything we needed to deliver segmented, timely content that created a beautiful and engaging experience for every reader."
Rebecca Longshore, Director of Audience Growth
Platform Stability and Reliability
Despite all of the uncertainty and unknowns we all were dealt in 2020, we devoted a significant amount of time and resources to make Sailthru a more secure, stable, and reliable marketing platform for our customers.
Day-to-day services that make Sailthru function have moved from colocation facilities to horizontally-scalable cloud hardware in multiple Amazon Web Services zones.
Prepare teams and procedures
Simulations of varying sizes and causes allow our team to respond to real incidents using rehearsed playbooks and methods, which vastly improves time-to-resolution.
We’ve engaged the expertise of a third-party firm with experience in cloud migrations, working alongside our team to prepare our system’s most important service for a transition to horizontally scalable cloud infrastructure.