Watch Our EVP of Customer Success Talk “Closing the Conversion Gap”Feb 25, 2015 - by Marketing Team
Cassie Lancellotti-Young, EVP of Customer Success at Sailthru, is a bona fide marketing genius. She’s also an analytics mastermind, and knows that the data-driven path is how all marketers can achieve significant ROI success. Cassie recently caught up with WhichTestWon for their “Conversion Conversations” series to talk about a topic near and dear to her heart: closing the massive conversion gaps most brands experience.
In the interview, Cassie walks you through the key pillars of increasing conversion in the long-term, including how to:
1. Use personalization to better understand your customers
2. Close the conversion gap
3. Create loyal customers that stick with you for the long-haul
4. Drive purchases to achieve long-term conversion success
Want to learn more? Check out our free comprehensive ebook on purchase conversion, “The Modern Marketers Guide to Increasing Purchase Conversion“.