Watch Our EVP of Customer Success Talk “Closing the Conversion Gap”
February 25, 2015
Cassie Lancellotti-Young, EVP of Customer Success at Sailthru, is a bona fide marketing genius. She’s also an analytics mastermind, and knows that the data-driven path is how all marketers can achieve significant ROI success. Cassie recently caught up with WhichTestWon for their “Conversion Conversations” series to talk about a topic near and dear to her heart: closing the massive conversion gaps most brands experience.
In the interview, Cassie walks you through the key pillars of increasing conversion in the long-term, including how to:
1. Use personalization to better understand your customers
2. Close the conversion gap
3. Create loyal customers that stick with you for the long-haul
4. Drive purchases to achieve long-term conversion success
Want to learn more? Check out our free comprehensive ebook on purchase conversion, “The Modern Marketers Guide to Increasing Purchase Conversion“.
Publishing in a Cookieless World: How First-Party Data Is Transforming Media Companies
Third-party cookies have made it easy for media companies to reach subscribers. But by 2022, Google will say goodbye to them forever. Find out why you need first-party data moving forward.
Diversity in Recruitment
This post is authored by Jada Harland, CEO + Talent Marketer. From a consumer and recruiting perspective, diversity did not become important; it always has and...
As Virtual Events Bring Viable Revenue, Keep Your Subscribers in the Loop
In the last year, pivoting to digital was a means for survival. As in-person events were called off, virtual events rose in popularity. Today,...