Cassie Lancellotti-Young, EVP of Customer Success at Marigold Engage by Sailthru, is a bona fide marketing genius. She’s also an analytics mastermind, and knows that the data-driven path is how all marketers can achieve significant ROI success. Cassie recently caught up with WhichTestWon for their “Conversion Conversations” series to talk about a topic near and dear to her heart: closing the massive conversion gaps most brands experience.

In the interview, Cassie walks you through the key pillars of increasing conversion in the long-term, including how to:

1. Use personalization to better understand your customers

2. Close the conversion gap

3. Create loyal customers that stick with you for the long-haul

4. Drive purchases to achieve long-term conversion success

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Want to learn more? Check out our free comprehensive ebook on purchase conversion, “The Modern Marketers Guide to Increasing Purchase Conversion“.