Sailthru Named to the Gartner Magic Quadrant for Multichannel Marketing HubsMay 8, 2018 - by Vanessa Sorenson
Download the Gartner Magic Quadrant for Multichannel Marketing Hubs to learn more about how multichannel marketing hubs can help your organization unify customer data across channels, enhance personalization and decisioning with AI, and integrate customer journey analytics.
Doing more with less is the pressure faced by marketing leaders day in and day out, but this is far more than just an unfounded complaint. In a study of more than 200 digital marketers, 21% of marketers reported expecting resources to be the most significant challenge to meeting their marketing objectives, followed closely by growth and scaling of programs. The combination of the two means… everyone has to do more with less.
To enable organizations to scale and make the most of modern technology to augment resources available to them, Gartner has released their Magic Quadrant for Multichannel Marketing Hubs. We’re excited to announce that Sailthru has been recognized in the report.
Key themes noted in the report include personalization and personalization engines, machine learning and artificial intelligence, campaign journey analytics, and customer profile management.
Sailthru believes that placement within the MMH report validates its continued growth within the retail and publishing categories, as well as the importance of modern personalization within multichannel experience management.
In the past twelve months, Sailthru has delivered multiple game changing features including:
- Advanced mobile marketing capabilities to connect mobile apps and mobile messages to the broader customer experience through triggered messages and app content personalization.
- Website overlays to drive new customer and subscriber acquisition, retargeting, and lifecycle-based personalization.
- Expansion of Lifecycle Optimizer to enable marketers to build, test, and optimize journeys across email, web, and mobile touchpoints to meet multiple use cases such as personalized abandonment, onboarding, re-engagement, retargeting, and more.
Get the full report to read more about this new technology category and what Gartner has to say about Sailthru.