NYSE BIG STAGE: Big Data With David Blanke
September 4, 2013
When Sailthru CFO/COO David Blanke recently attended the Bowery Capital CFO Summit at the NYSE, he caught up with journalist Scott Alexander of NYSE Big Stage to talk how we are changing the face and name (literally) of big data.
In the article, “Sailthru: Navigating a Sea of Data” David’s Q&A covers everything from Smart Data and personalization, to our path to IPO.
Here’s a bit of what David had to say:
We don’t think about big data as much as we think about Smart Data, which is what you get when you take big data and make it actionable. Data’s been captured for a very long time, but automating the processing of it, making sense of it and doing something with it in real time is new.
Check out the full article on NYSE Big Stage.
SMS Marketing Best Practices
Creating a Customer Value Exchange to Drive Better Personalization
This byline was originally posted on Forbes.com Some of the polish on retailers’ personalization strategies is starting to fade. While many retailers were focused...
Sailthru Launches SMS as Part of Major Investment in Cross-Channel Innovation
Sailthru announced today the launch of its proprietary Short Message Service (SMS) product to help marketers drive increased engagement and conversions. Why Add SMS? ...
Data & AI
Sailthru + Coresight Research Report Finds 80% of Consumers are Willing to Share Data in Exchange for More Value, Better Experience
New Sailthru + Coresight research report reveals retailers and consumers agree that personalization matters, but few retail marketers actually excel. Sailthru, a CM Group...