When Sailthru CFO/COO David Blanke recently attended the Bowery Capital CFO Summit at the NYSE, he caught up with journalist Scott Alexander of NYSE Big Stage to talk how we are changing the face and name (literally) of big data.

In the article, “Sailthru: Navigating a Sea of Data” David’s Q&A covers everything from Smart Data and personalization, to our path to IPO.

Here’s a bit of what David had to say:

We don’t think about big data as much as we think about Smart Data, which is what you get when you take big data and make it actionable. Data’s been captured for a very long time, but automating the processing of it, making sense of it and doing something with it in real time is new.

Check out the full article on NYSE Big Stage.