We know that building a responsive, data-driven marketing approach can be a huge challenge. Even if your business is already pushing forward with data-driven performance indicators, achieving optimal results is an evolutionary process that continually must be analyzed, tweaked and tailored — especially when it comes to social media engagement and 1:1 personalization.

Join our Vice President of Analytics, Cassie Lancellotti-Young, and Amy Reams, the Head of Business Development at Gigya for a special webinar as they review the best practices for collecting and managing both social data and behavioral data to generate valuable conversions and customer lifetime value.

In Strategies for Taking a Data-Driven Approach to Marketing, you’ll learn how to:

  • • Acquire rich, first-party consumer data responsibly

  • • Manage and apply large volumes of consumer data

  • • Offer engaging user experiences using data

  • • Optimize the channels and devices your customers are already using

  • • Engage and retain customers through smarter personalization approaches

The live webinar will be at 2 p.m. EST on November 20th. Feel free to share this with your fellow marketers who may be interested as well. We look forward to seeing you there!

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