Easy Horizon Tracking
March 3, 2011
You can tag each link in your email with the topics that that particular link pertains to. For example, if you have a link about an art gallery opening in New York, your link URL could look like:
The query parameter is detected by our rewriting engine and gets removed from the final URL, so it won’t ever appear to the end user. It’s just an easy way that you can tell Marigold Engage by Sailthru, “Someone who clicks this link is probably interested in X, Y, and Z.” Start collecting that data, and you can start to really personalize your emails. For more about Horizon, see our documentation!
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