Bringing True Omnichannel to #ArgyleEComm Dallas
By Kristine Lowery | May 20, 2014
We recently came across an article by Hellen Merriot of Accenture Retail on Information Age that cited something unsurprising to us, even as an omnichannel service provider:
“94% of retail decision makers surveyed said their companies face significant barriers to integrating their channels and operating a truly joined up ‘omnichannel’ business.”
Candidly, we understand their struggle and know it’s a significant undertaking for any business. At some point, all of our clients felt the same way, having those same internal discussions and were a part of that data point. What did they do to evolve? Well, they chose to work with Sailthru.
We’re not just here to sell a product. We believe that there’s a better way to market, to engage and to build relationships with consumers. Beyond the product and beyond our “bottom line” is a strong vision rooted in making every consumer:brand touch point meaningful. It’s why Sailthru was created, and why we work with each and every one of our clients to help them make them actualize the almost mythic idea of omnichannel.
Whether you’re ready for adoption today or simply want to be ready down the road, it’s a conversation worth having, and one we’re excited to have with attendees at this year’s Argyle E-Commerce Leadership Forum in Dallas, Texas.
Let’s create this dialogue and explore how we can make omnichannel accessible for all brands at our cocktail party. Details are below, and we hope to see you there!
Join Sailthru at the Fairmont Hotel Dallas’ Pyramid Bar
May 22, 6pm – 7pm
Top Performing Emails - First Half of 2020
Our Strategy & Analytics team created a benchmarking tool that quantifies the millions of emails we send every minute. Compared with the average open and clickthrough rates, these 12 emails really shone. Learn why.
Turning an Idea Into a Purposeful Mission
This article is part of a larger series that focuses on diversity and equity in marketing through the amplification of Black and racially diverse...
Product & Customers
Sailthru’s Top Performing Retail Emails: Tory Burch, Burton, MATCHESFASHION
With brick-and-mortar stores closed earlier this year, it was naturally for retailers to rely more on email marketing. But as retailers have sent more...
By Mike O'Brien