Sailthru Wins MarTech Breakthrough Award for Marketing Automation
August 7, 2019
Every day, people receive more than 293 billion business and consumer emails. Naturally, a marketing automation platform is a must for any enterprise, but automation is not enough. For email to break through, marketers need more, which the Sailthru platform offers. That’s why we’re pleased to announce we’ve won another MarTech Breakthrough Award, this time in the “Best Marketing Automation Platform for Enterprises” category.
MarTech Breakthrough is a leading marketing intelligence organization and its annual awards recognize the best of the best in marketing, advertising and sales technology. As James Johnson, the company’s managing director, says, “MarTech Breakthrough was created to analyze the crowded field of martech and highlight the standout solutions and companies driving innovation in this extremely competitive space.”
This year’s awards attracted more than 2,500 nominations from around the world. Sailthru won one of just 43 coveted spots. What set us apart?
What Did MarTech Breakthrough See in Sailthru?
Sailthru’s Personalization Engine collects user behavior and interest data to recommend the right content or products when they engage with a brand’s website, mobile app and of course, email marketing. That enables our customers to send personalized and dynamically populated content, combining our automation and personalization capabilities.
Personalization is crucial for standing out in a cluttered inbox.
When Campaign Monitor researched power words in subject lines, our sister organization found that a name was one of them. Using the recipient’s first name in a subject line increased the email’s chance of being opened by 14.68%. And someone’s name is the lowest-hanging fruit. Imagine the power of personalization when it taps into a customer’s behaviors, interests and preferences.
How JustFab Broke Through
Take TechStyle Fashion Group, the parent company of five online subscription retailers: JustFab, ShoeDazzle, Fabletics, FabKids and Savage X Fenty.
With robust user profiles on each customer, JustFab knows that while everyone buys shoes, not everyone is necessarily a shoe lover. Taking subject line personalization beyond a name, the brand tested generic subject lines against those calling out customers’ favorite categories. That means when JustFab promoted animal print, a shopper with a horde of handbags received “Bags and More in Prints that ROAR!” as opposed to the generic “Prints that ROAR!”
Compared with JustFab’s generic subject line, that small detail drove more clicks in email and subsequently, onsite. The brand experienced a 56% increase in revenue per thousand emails sent (RPM).
Sailthru helped JustFab break through and we can do the same for you. Click here for a demo.
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