2014 Holiday Data Alert ‑ Safari Users Generating Highest Conversions
November 30, 2014
The 2014 holiday season’s busiest weekend is being dominated by Safari users. Shoppers using the application, which is native to Apple products, have generated the highest purchase conversion rates from email marketing campaigns on both Thanksgiving and Black Friday.
We expect this trend to continue as iPhone and iPad users continue to drive click-to-conversion rate, opening email on their devices and then moving on to purchase. While desktop-based users continue to produce the highest share of conversion and revenue overall among all devices, as mobile commerce continues to rise, Apple devices are clearly headlining the shift.
This post was written by and based on data analysis from Marielle Hanke (Sr. Manager of Analytics) and Steve Wood (Optimization Analyst).
The State of Brand Loyalty in the U.S. in 2023
The Key Consumer Trends Marketers Need To Know in 2023
It has never been more difficult, nor more important to stay one step ahead of evolving consumer habits. As we finally emerge from the...
3 Interactive Experiences We Love Right Now
Interactive digital experiences can help build brand loyalty while delivering key details about your customer’s interests and future purchase intent. The importance of data...