Fashion/Apparel
#18
Lilly Pulitzer
Overview
Lilly Pulitzer combines preppy fashion and personalization every step of the way. Shared logins create a connected experience that simplifies browsing in one channel and shopping in another.
- 2021 Rank 43
- Founded 1959
- Model Private
Total Score
49⁄80
-
email
16⁄30
-
web
17⁄25
-
mobile
10⁄13
-
offline
1⁄7
-
privacy
5⁄5
Lilly Pulitzer
Why we love Lilly Pulitzer
Personalized SMS Text Order Updates
Most people check their text messages more frequently than their emails, which makes SMS the perfect channel for communicating order updates to customers — as Lilly Pulitzer does.
Connected Email, Mobile, and On-Site Customer Experiences
Nothing signals personalization more than consistency. With shared shopping carts and logins, Lilly Pulitzer provides that with a connected website, email, and mobile phone experience.
Thoughtful Product Recommendations
Every shopper has their own unique style and Lilly Pulitzer knows who’s who, recommending the most relevant items and product categories to every customer.
Download the Retail Personalization Index
It’s here: the complete guide to this year’s top 100 retailers and ecommerce brands paving the way forward in personalization and CX. Discover how these leaders made the list, with proven tips to improve your personalization strategies.
GET YOUR COPY