Why we love Vitamin Shoppe

Email communications from Vitamin Shoppe are not just simple monthly updates about sales and events happening in-store and online. They’re personalized updates with customers’ names in the subject line and references to preferred product categories from their user profiles, like “Your heart is a big deal” and “Sam! Start strong with 20% off.”

A free membership through the Vitamin Shoppe website allows customers to include allergies, dietary preferences, and favorite product categories in their user profile to better tailor product recommendations and messaging. The brand then uses this information to personalize email outreach and on-site recommendations for the specific things someone is looking for.

The VShoppe app gives customers the same great user experience they would find on-site, but makes it even more easily accessible. Right on the app’s homepage, customers can see highlights from their profile such as their Healthy Awards member points and what their next reward looks like. There’s also an option to easily reorder previously purchased items, find their closest store location, and scan barcodes to connect a purchase to their mobile profile.