Saks Fifth Avenue
Top-notch customer service has long been a staple of luxury department store Saks, which recently remodeled its flagship store in New York City. Handbags are the centerpiece of the first floor and Saks will employ 50 style advisors tasked with tending that section, curating and choosing items for individual shoppers. But Saks isn’t just investing in brick-and-mortar, as evidenced by the brand’s meteoric rise from “didn’t make the cut” to top 25 in the Retail Personalization Index. Saks’ ecommerce experience is highly customized, starting with an onboarding quiz to give ‘My Style Advisor’ a starting point for personalized recommendations. Feel like going it alone? The brand’s website has very granular filtering, making it easy to sort through Saks’ seemingly endless selection of products.