Top 100 Winners
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Bed Bath & Beyond
Why we love Bed Bath & Beyond
Customized web experience
The Fortune 500 retailer customizes its users’ digital experience by personalizing its website to fit shopper interests. The homepage of the site features recently viewed items and “just for you” product recommendations based on shopper attributes and previous purchases. The homepage also showcases aspects of the user profile viewing it including recent purchases, member status, favorite store, online funds, and more. BB&B uses location services to link shoppers to the most local brick-and-mortar store, advertising curbside pickup at the location as one of the first messages on the website.
Shoppers can try out amateur interior design with the help of Bed Bath & Beyond’s Idea Boards. This feature allows users to create pages for specific projects by adding the various products together that a buyer thinks would work best. Shoppers can use this feature to diligently plan room designs for their homes or make a wishlist for themselves filled with kitchen appliances before publishing and sharing them with other customers to get even more inspiration.
Strong product navigation and filtering
Bed Bath & Beyond makes finding the perfect item easy by leading shoppers down a path that slowly narrows down subcategories of interests and allows them to sort products by various characteristics. Shoppers can look for products filtering by room, general product use, or a more specific detail before sorting items by type, brand, color, price, and material. This avoids overwhelming shoppers with too many choices while still ensuring that anything they are looking for can be found in a matter of clicks.
Download the Retail Personalization Index
You’ve seen the highlights. Now, see the research insights as detailed by retail experts. Download this year’s Index for an in-depth look at the winners, their strategies, and how they approached a changing culture.