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Department Store/Marketplace


Bed Bath & Beyond

Website Whiz

As the brand behind many home makeovers in 2020, Bed Bath & Beyond is using personalization to drive its own retail makeover in response to the pandemic. And it's moved up 40 spots since the last Index as a result.


Under the guidance of Target’s former CMO, Mark Tritton, the brand has announced plans to invest more than $1 billion into redesigning its stores, product offerings, online presence, and supply chain over the next three years. Considering $250 million of this is directly allocated to improving the brand’s ecommerce operations, and that the brand already boasts this year’s second-best website offering second-best website offerings in this year’s Index, it’s safe to assume that Bed Bath & Beyond is going to make itself comfortable in our top 25 for years to come.


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Bed Bath & Beyond logo

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The insights and best practices behind this year’s Index.

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Bed Bath & Beyond

Why we love Bed Bath & Beyond

Customized web experience

The Fortune 500 retailer customizes its users’ digital experience by personalizing its website to fit shopper interests. The homepage of the site features recently viewed items and “just for you” product recommendations based on shopper attributes and previous purchases. The homepage also showcases aspects of the user profile viewing it including recent purchases, member status, favorite store, online funds, and more. BB&B uses location services to link shoppers to the most local brick-and-mortar store, advertising curbside pickup at the location as one of the first messages on the website.

bed bath beyond personalized website example

Idea boards

Shoppers can try out amateur interior design with the help of Bed Bath & Beyond’s Idea Boards. This feature allows users to create pages for specific projects by adding the various products together that a buyer thinks would work best. Shoppers can use this feature to diligently plan room designs for their homes or  make a wishlist for themselves filled with kitchen appliances before publishing and sharing them with other customers to get even more inspiration.

idea boards bed bath beyond

Strong product navigation and filtering

Bed Bath & Beyond makes finding the perfect item easy by leading shoppers down a path that slowly narrows down subcategories of interests and allows them to sort products by various characteristics. Shoppers can look for products filtering by room, general product use, or a more specific detail before sorting items by type, brand, color, price, and material. This avoids overwhelming shoppers with too many choices while still ensuring that anything they are looking for can be found in a matter of clicks.

website filtering example

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