Join Sailthru & eCommerce Leaders at GrowFashionJul 14, 2014 - by Kristine Lowery
Has there ever been a better time to be in the fashion industry? With the continual economic surge of ecommerce — $43.2 billion revenue generated in 2014 Q2 alone — being chic is more accessible than ever and brands are able to communicate with customers in new, innovative and awesome ways. Amid that shift, fashion brands have felt the pressure to be as strategic as possible in how they interact with individual consumers. That’s why we need events like GrowFashion.
There are a number of challenges facing fashion ecommerce brands (and all ecomm, for that matter).
• How do you identify and tackle omnichannel marketing opportunities and strategy?
• Are you maximizing user generated content and social to the fullest?
- • How do you target customers who are similar in profile to ones that have already proven of value to your brand?
As a proud GrowFashion sponsor, the Sailthru team is ready to answer these questions and more at this Thursday’s event. We’re thrilled to be joining our amazing clients JustFab, Refinery29, Alex and Ani and Rent the Runway!
Make sure to stop by our table and find out how we transform fashion ecommerce marketing to drive up the engagement and value of your consumers.