Discover more on the concept of customer loyalty, their similarities and differences and the definition of customer loyalty that is based on theory and practical measurement considerations.
As you prepare for the busiest period of the year, here are a few tips to help your online business build upon the best parts of an in-store experience, while still competing with the low prices of larger online brands.
Customer loyalty marketing is easily one of the most efficient and cost-effective forms of marketing – here are five facts about customer loyalty marketing that can boost your bottom line in a big way.
As ecommerce and digital retail has continued to grow and evolve every year, one consistency has remained: brick and mortar sales still remain supreme.
Join us for an executive networking breakfast in New York City to talk about The Future of Media with Larry Kramer, Peter Horan and Jeff Jarvis — leaders among the most successful publishing brands that have successfully navigated the digital revolution.
Most marketers know that it can be up to 5x more cost-effective to retain an existing customer than to acquire a new one, yet only 16% of companies focus on customer retention -- here's why that needs to change.
After having posted 1,010% growth in the last four years, Sailthru has been ranked as the 88th Fastest Growing Company in North America on Deloitte’s 2015 Technology Fast 500, earning the highest ranking for any marketing technology in email, personalization and customer retention!
As some of the biggest holidays of the year are approaching quickly, use these 8 steps to make sure your holiday campaigns are ready to knock the socks off your audience.
Learn what makes Sephora's marketing strategy different when it comes to seamlessly blending online and in-store experiences.
Nathan Kangpan is one of the most data-driven marketing leaders we’ve met at Sailthru -- check out this Q&A to hear his thoughts on how to triumph the data-driven challenge, the future of marketing technology, and more.
The landscape of online shopping is dominated by a handful of huge companies - here are a few things these brands do really well, which you can learn lessons from to help you grow your own brand.
Ready or not, holiday shopping season is here -- by adjusting the approach for targeting today’s mobile consumer with simple tactics, retailers can leverage the merry and bright season for boosting sales, while improving customer loyalty.
No matter how you plan to run your promotions, on which days you expect to see the highest number of sales or when you begin to market to consumers for the season, here are our top four ways to empower your store backend to function as efficiently as possible this season to help you sell more.
For the first installment of the Growth Speaker Series sponsored by Sailthru, we’re thrilled to welcome Laura Holliday, the CMO of Zola to share her unique insights in the retail business, full of key lessons that big companies can take from small companies, and vice versa.
We’re honored to announce that we’ve received the ‘Data Partnership of the Year’ award in conjunction with The Clymb at the 2015 Direct Commerce Supplier of the Year Awards based on the work that we’ve carried out as partners.