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On Black Friday, These Brands’ Email Marketing Hit the Right Note

Our inboxes got stuffed with Black Friday emails last week, quite a few of which compelled us to click. According to this year’s email stats, we were no exception: email marketing analyst eDataSource says there were 55.4% more retailer email campaigns this year than  in 2015. What’s more, about 20% of those emails had read […]

A Q&A with Marty Meyer, Sailthru’s Chief Financial Officer

Everyone at Sailthru is happy to announce and welcome Marty Meyer as our new Chief Financial Officer. Marty will be focused on leading the company’s strategic business planning, and he brings more than 20 years of experience to the role with deep domain expertise in e-commerce, SaaS and Enterprise Software at companies like Shapeways, Corero […]

The Importance of Behavior Email for Publishers [Webinar Recap]

Recently Sailthru’s EVP of Customer Success (and email strategy wizard) Cassie Lancellotti-Young teamed up with our partner BounceX for a webinar to discuss a challenge on every publisher’s mind: How to deal with declining revenue per visitor and growing competition for reader attention. Together with BounceX’s Co-founder and CEO Ryan Urban, Cassie tackled some big […]

7 Strategies for Turning Holiday Shoppers into Lifetime Customers [Business Insider]

This post originally appeared on Business Insider.  And don’t forget to download Sailthru’s 2016 Holiday Marketing Playbook for more holiday marketing trends, forecasts and best practices to help you win this season and beyond! When it comes to long-term success in retail, turning occasional shoppers into lifetime customers is one of the most effective strategies […]

Leveraging Black Friday and Cyber Monday Straight Through December – and Beyond

Never mind the post-election retail slump. Forecasters such as the National Retail Federation and Deloitte are still expecting a blockbuster holiday shopping season this year. The NRF is predicting that holiday-related sales will grow 3.6% in 2016, just above above the 3.4% growth that holiday sales have been showing since 2009. Consulting firm Deloitte is […]

ATTN: 5 Tips for Creating Better Subject Lines for Black Friday and Cyber Monday Emails

Don’t forget to download Sailthru’s 2016 Holiday Marketing Playbook for more holiday marketing trends, forecasts and best practices to help you win this season and beyond! — With the Thanksgiving holiday upon us, Sailthru took a look at historic subject lines from emails sent last year to determine how specific words, characters, and combinations impact […]

Magento 2 + Sailthru: Our Most Advanced Ecommerce Integration Yet

Magento is one of the most popular ecommerce platforms, with many of the world’s biggest and fastest-growing brands relying on it to grow and sustain ecommerce revenue. Sailthru is proud to have Magento in our network of trusted partners, and we’re excited to share that now we are offering an enhanced Magento extension compatible with […]
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