The study found that 25% of CMOs say leading customer experience is the most-increased expectation CEOs have of them over the last year.
In this day and age consumer behavior contains more variables than ever -- ecommerce brands not only need to engage with customers, but they also need to figure out how consumers engage with them.
In order to keep up with consumer demand for quick and painless online shopping flows, businesses must change the ways in which they interact with customers on an individualized level to prevent a decrease in conversions.
Recommendations and predictions are both important--but they’re not the same thing.
There’s a deluge of data presented to marketers about marketing on a daily basis. It’s emailed, embedded in infographics, tweeted
There are two simple ways to optimize customer service like this. 1) personalize by staff 2) personalize by customer.
Converting customers begins with making your mobile experience completely frictionless.
The truth of 2015 is that marketers don’t need more data, they need to derive better information from all that data.
In the luxury world, customer service and attention to top customers is known for going above and beyond. Before the
Marketers often talk about personalization, but it’s startling to realize how often “personalization” simply refers to a customer’s first name in a subject line.
2015 is the year when marketers will realize greater lift and revenue from end-to-end providers than stand-alone solutions.
Not all data-driven marketing technologies are created equal, and we often see unmet promises as marketers seek to enhance customer experience through centralized and actionable data.
On Wednesday, Brian Solis of Altimeter Group published a list of the technologies he’s watching for 2015 and the years ahead based both on his expertise as an analyst and his observations in the run up to this year’s CES.
“Storytelling is changing, and unless brands know how to tell theirs in a quick, witty and purposeful way that is native to these new platforms, they will be left behind.”
In 2015, we are predicting a bounty of Frankenstack nightmares, none of which will be able to deliver on the promise of a flexible and customer-centric solution.