The Data Science Dilemma: Should Marketers Build, Buy, or Both? [VentureBeat]

This article originally appeared on VentureBeat. Data science, artificial intelligence, machine learning and algorithms have become the business buzzwords du jour. And with good reason. Organizations adopting data science-driven automation see up to 10x improvement in business process speed, 72 percent reduction in customer churn, and 40 percent reduction in new customer acquisition costs. It’s […]

Back to Marketing Basics: Market Segmentation and Target Market

Segmentation is a key tenet of effective marketing. How can you achieve your goals if you aren’t reaching the right consumers? The article below from Angela Hausman is a great primer on basic segmentation and target marketing. However, what many marketers don’t realize is that there are new, better ways to segment audiences that aren’t […]

Keeping the Gray Lady Spry: How The New York Times Is Going Digital-First

When an internal memo on digital strategy leaked from the New York Times in May 2014, the publishing industry was riveted. Here was one of the world’s most venerated journalistic institutions highlighting its own weak points in comparison to the “crowded, better funded and more innovative” world of digital media. Since then, the paper has […]

12 Experts Define Key Performance Indicators (KPIs)

Key Performance Indicators (KPIs) are one of the most over-used and little understood terms in business development and management. They are too often taken to mean any metric or data used to measure business performance. The role KPIs play is much bigger and more important. In fact, KPIs are one of the most important guideposts […]

Increasing Repeat Purchase Rates: Generating New Growth from Current Customers

In the competitive, low-margin world of online retail, repeat purchases from loyal customers lead to long-term growth and increased market share. Amazon’s continually rising stock price, which hit $856 in February, shows that Wall Street has heard this message loud and clear. Despite years of razor-thin profits, investors continue to believe that Amazon’s 65 million Prime members, and […]

9 Key 2017 Retail Trends (and How to Put Them Into Action) [Webinar]

Every year it seems marketers are challenged to exceed their goals with less resources and we confirmed this when we surveyed more than 200 retail marketers to find out how their programs did in 2016, how they plan to approach the coming challenges in 2017 and where they are most focused when it comes to […]

How Software Engineering Made Neil Lustig a Better CEO [First Round Review]

This article originally appeared on First Round Review. Early in his career, Neil Lustig faced a choice: continue his fast ascent as one of IBM’s most promising engineers in a satellite office or take an entry-level sales position in its larger New York City location. His boss told him the move would end his career, […]

Only 17% of Brands Fully Understand This Key Metric

If you want to understand customer retention, you need to understand customer lifetime value. Unfortunately, customer lifetime value can be tricky to define and measure (how long is a customer lifetime, anyways?). Because of that, many marketers stumble over it, and turn to metrics such as customer satisfaction and net promoter scores instead. Only 17% […]

Becoming Loyalty-First with The Holiday Place: A Q&A with Sergio Garcia Gonzalez

The Holiday Place is a UK-based travel company that wants to create the holiday of your dreams. Yes, YOUR dreams; an unforgettable experience that is tailor made for you. It’s a huge differentiator between the other travel companies out there selling one-size-fits-all travel bundles. Sergio Garcia Gonzalez, the Head of Marketing and IT at The […]
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