How does your website appear to first-time visitors? If you’re not entirely sure, you definitely should be. Some 96% of first-time visitors to your company’s website aren’t ready to make a purchase.
What if someone told you that you didn’t know who two thirds of your customers are on social media?
Transactional emails still tend to be the most underrated email marketing weapon.
Elevating an email marketing program is not as hard as it seems; it begins with leveraging data and technology that will enhance a brand’s connections to its customers.
Pay attention to these 10 essentials, even if you aren't in the process of rebuilding yet, take some of these notes to see where you site stacks up.
Facebook has filed a fascinating patent that suggests it has considered building a mega ad exchange that harnesses its social data to serve ads and, interestingly, content.
Many businesses use the boring, unoptimized email receipt their ecommerce software provides them--if you do this, you’re missing an opportunity to delight customers and grow your business.
In this rapidly evolving age of the Internet of Things, an ever-expanding social landscape, virtual reality and more, email marketing may seem “old school” to some, but don’t be fooled: email delivers massive value to all marketing programs.
But wait, before you get ready to eulogize the dearly departed, stop and think for a moment: Where are your customers actually converting?
Amazon Dash, the push-button auto-replenishment service that the e-commerce giant has begun testing with select Amazon Prime members, could give big packaged-goods brands the edge they've been looking for on a playing field where the industry's traditional behemoths have been getting pushed around by smaller players.
Sailthru has been a family since we launched in 2008, and since that time, we've been lucky enough to lead hundreds of the brightest minds and one of the fastest growing companies in NYC’s booming tech scene.
There is quite a bit of dissonance surrounding personalization as a practice and as a marketing mindset, including a huge proliferation of personalization myths; EVERY marketer needs to check out Neil Capel dispel these personalization myths and outline the real deal for personalization today over on Diginomica.
By now, maybe you’ve heard of the upcoming changes to Google’s algorithm to provide better search results for mobile users...here's what this means for you and how you can gauge the business impact.
We all know content works, and that customers today crave it -- here's where to start with proving its ROI.
It fascinates me that in 2015 digital marketers still have to convince each other that real testing is important -- why is it that we still need to convince ourselves that decisions should be driven by data and metrics and not gut feeling?