Discounting in the Digital Age [Infographic]

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While discounts are effective at driving short-term gains, they can wreak havoc on your bottom line -- that's why sophisticated marketers are now focused on deploying discounts strategically, which we outline in this easy-to-follow infographic.

Customer Experience: Who’s In Charge Here?


This is a fascinating article from Forbes on the ambiguities of customer experience across organizations today -- in order to provide a superior experience, organizations need to rally together and realize that CX is a team sport.

The 3 Biggest Barriers to Adopting Omnichannel

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Industry statistics imply that more marketers are committing to omnichannel - 37% of respondents to a recent eMarketer survey reporting that they are exploring their options for an omnichannel strategy - but the reality is that only a small fraction of firms are fully executing a strategy.