"Social and mobile are two of the biggest trends in China today, and digital red envelopes sit at the intersection of this, so it's unsurprising that brands are finding ways to raise brand engagement and encourage consumer spending," Tom Birtwhistle, who does digital consulting at PwC Hong Kong, wrote in an email. Another survey from the consultancy found that Chinese consumers' engagement with social networks is unmatched globally, which Mr. Birtwhistle called a "key reason for the 'viral' success of the hongbao phenomenon."
Marketers today know that personalization is increasingly important to running a successful business--but we know a challenge facing many marketers in adoption is the fear of not being able to provide the contiguous experience that users expect due to a lack of variety available. In this post, we’ll break down our tips for providing unique, personalized experiences for every visitor with virtually amount of content you’re able to generate,
If I were to tell you that a recent tweet of mine received 20 clicks, what would you think? Maybe 20 clicks sounds like a lot based on what you’ve found for your own accounts--maybe 20 clicks sounds rather lean, considering what you know about clickthrough rates of big brands or your most successful posts.
Cassie recently caught up with WhichTestWon in their "Conversion Conversations" series to talk about a topic near and dear to her heart: closing the massive conversion gaps most brands experience.
How can you profit from content strategies used by companies like Coca Cola? Here are 3 ways you can use content to boost your own small business.
With this evolution of email, however, comes a significant learning curve for marketers -- you can’t adopt a leading omnichnannel email strategy overnight.
I’m pleased to announce I’ll be speaking at NYC Media Lab's upcoming event, Personalizationpalooza, which brings together personalization and marketing experts to discuss developing technologies, the state of the industry, and new innovations ahead.
It's crunch time for Oscars voting, and Focus Features is one of many film studios using social data and analytics to woo Academy members on Twitter and Facebook.
Facebook advertising is so powerful to marketers as it removes a lot of historical guesswork -- marketers know they’re reaching real people, not just an account they hope looks like people in their target demographic.
Sound SEO strategies lead to online success and business growth, but with the web and search engines constantly evolving, it can be hard to know what those are.
How many devices do you use on a daily basis? Maybe you wake up and check your phone, watch a video on your tablet while you eat breakfast, and then head into work.
Jet, the e-commerce startup founded by former Quidsi CEO Marc Lore that plans to compete with Amazon using a dynamic pricing model, just raised $140 million in new funding in a round led by Bain Capital.
Digital marketers embarking upon their initial content marketing strategies are finding it hard to figure out what works, what doesn’t, what best practice is, and what examples to follow.
The approach Conde Nast is taking to their new sponsored content is impressive. They are really thinking about the value