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Why We Love Tradesy, and Why You Should Meet Them at eTail West

Tradesy, fashion’s go-to luxury marketplace, is redefining the luxury shopping world. Since launching in 2012, the ecommerce and online fashion apparel reseller has amassed millions of devoted customers by embracing the idea of a “collaborative economy” — offering luxury used or unused clothing and accessories from brands like Chanel, Tory Burch and Saint Laurent at […]

Increasing Repeat Visits: Let Readers Take Charge and Optimize the Experience

Modern, digital consumers are used to being in charge. They get what they want, when and where they want it. When engaging with and reading digital content, consumers have the same expectations and meeting those expectations can help to drive repeat visits. Consider the following scenario: A reader gets the day’s headlines at 5 p.m. […]

6 Email Deliverability Tips All Marketers Need to Know

Email deliverability, or the ability to ensure your email messages land in the inbox of the intended recipient, is not always top of mind for marketers planning their email strategies and campaigns. As a result, many marketers don’t have proper awareness of inbox performance until messages are already in the junk/spam folder, blocked and/or suffering […]

Rent the Runway and Starbucks Double Down on Mobile Engagement and Innovation

Leading retailers are eagerly adopting mobile to increase engagement with their customers — or in Starbucks’ cases, further investing in what’s already proved to be an insanely effective loyalty tool. Rent the Runway recently announced they’ll be using chat to engage shoppers personally before they show up to shop and then continue the experience in-store, […]

The Top 5 Reasons Customers Don’t Return to Your Brand

Loyal customers are the most valuable customers. Our most iconic brands are known for cultivating long-standing relationships and creating the ever-valued “tribe” of enthusiasts and advocates. Its why we still line up at the Apple store for a launch, why there’s 2-3 brand names that appear on the majority of tags in our closet, why […]

Email and Mobile Strategies to Increase Reach, Engagement and Repeat Visitors

One road to digital media success is using technology to its greatest effect. While many publishers already have email newsletters and optimized mobile apps for driving traffic, they’re often not getting the most impact they can from them, which in turn limits their impact on repeat visits. Expanding both simple and sophisticated uses of email […]

Using New Data Insights to Grow and Maintain Loyalty with Kroger and The Wall Street Journal

Successful shopper and reader engagement calls for an increasingly nuanced understanding of consumer behavior and preferences. This week we’ll look how The Wall Street Journal has used this understanding to boost the open rates on its push notifications, and how grocers are using personalization to combat waning loyalty and increased competition. Then we’ll ask: Were […]

Your Guide to eTail West 2017: The 7 Must See Sessions

In just a few short weeks, over 1,000 marketers will be pouring into Palm Springs for WBR’s annual eTail West. If you’re one of these marketers, get ready for a jam packed agenda with panels featuring ecommerce executives and industry thought leaders, roundtable discussions, one-on-one Q&A’s and so much more. We realize this agenda may […]

The 5 Factors Linking Retention and Profitability

The most commonly-cited benefit of improved customer retention sure is a compelling one: increased profitability. There have been a ton of studies on this, but one from Bain & Company found that, depending on which industries they were in, companies that improved customer retention by just five percent improved profitability by anywhere from 25 to […]

This Week in Retention: Mobile Retains Wal-Mart Customers and Converts Holiday Sales; Gucci, Burberry and Other Luxury Brands Go All-In for Ecommerce

If you thought 2016 was the year of mobile, you haven’t seen anything yet. This week, we’ll look at improving mobile conversion rates and Wal-Mart’s strategy to use mobile to improve retention. We’ll also see how luxury brands are catching onto e-commerce trends – among them, mobile. Mobile Conversion Rates Climb, But Average Order Values… […]
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