How Brands Got In On Chinese New Year’s Digital Gifting Craze


"Social and mobile are two of the biggest trends in China today, and digital red envelopes sit at the intersection of this, so it's unsurprising that brands are finding ways to raise brand engagement and encourage consumer spending," Tom Birtwhistle, who does digital consulting at PwC Hong Kong, wrote in an email. Another survey from the consultancy found that Chinese consumers' engagement with social networks is unmatched globally, which Mr. Birtwhistle called a "key reason for the 'viral' success of the hongbao phenomenon."

3 Tips for Personalizing Content at Any Library Size

New York Public Library

Marketers today know that personalization is increasingly important to running a successful business--but we know a challenge facing many marketers in adoption is the fear of not being able to provide the contiguous experience that users expect due to a lack of variety available. In this post, we’ll break down our tips for providing unique, personalized experiences for every visitor with virtually amount of content you’re able to generate,

The Complete Beginner’s Guide to Social Media Benchmarks

Tablet And Business Task

If I were to tell you that a recent tweet of mine received 20 clicks, what would you think? Maybe 20 clicks sounds like a lot based on what you’ve found for your own accounts--maybe 20 clicks sounds rather lean, considering what you know about clickthrough rates of big brands or your most successful posts.

The Importance Of Employee Advocacy In The Social Media Era

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Social media has radically expanded the influence of word-of-mouth recommendation. In order to move with this trend, brands need to establish trust, they need presence on social platforms and advocates to ensure positive association and connection with those communities. And one of the best ways to fuel that trust is through employee advocacy.