“Mobile first” has been a rallying cry for marketers for some time now, but it’s not always clear how to incorporate mobile strategies to the overall mix of marketing channels - here are 3 success stories for brands who are on the cutting edge of mobile strategies.
Sailthru's integration with Facebook lead ads is the easiest and fastest way for brands to retrieve lead information - our integration allows for a seamless flow of information so that Sailthru customers can ensure that people who sign up begin receiving communications.
The landscape of online shopping is dominated by a handful of huge companies - here are a few things these brands do really well, which you can learn lessons from to help you grow your own brand.
Discover how you can improve your email marketing KPI measurement and as a result achieve better sales generated by your email marketing campaign.
HSN's sales are soaring - the TV shopping network's sales grew 14% in 2014, find out how the retailer is thriving in this challenging environment.
We're pleased to announce we've developed a Sailthru/Demandware integration, and become an official member of Demandware's LINK partnership program.
How we differentiate and make good long-term decisions about customer acquisition cost and return lies in using two indexes well known to marketers: Customer Lifetime Value and Customer Acquisition Cost.
Nathan Kangpan is one of the most data-driven marketing leaders we’ve met at Sailthru -- check out this Q&A to hear his thoughts on how to triumph the data-driven challenge, the future of marketing technology, and more.
Check out this article to learn how all B2C marketers can begin integrating their digital marketing and unlock the true ROI of multi-channel marketing.
Good ideas don’t just thrust themselves out into the world without a push - to get the most out of your product and put it in the right hands, you need to do some research - here’s what you need to know.
In this article from Forbes, find out how leaders and marketers at even the biggest companies can adopt an entrepreneurial mindset that actually propels your business forward (without ruffling too many feathers along the way).
To date, only a fraction of overall online purchases take place via mobile, but this number is quickly rising and we’re already seeing the way consumers shop with mobile changing in this infographic from DirectBuy.
All organizations, and startups especially, must follow Bezos’ advice when it comes to evolving their digital analytics efforts or risk being left behind in an increasingly competitive, data-driven world.
The Importance of Personalized Customer Experiences: A TechnologyAdvice Q&A with Cassie Lancellotti-Young
Check out this Q&A podcast with our EVP of Customer Success, Cassie Lancellotti-Young, for her insights on predictive marketing, cross-channel, personalization, and why the ‘customer journey’ is the wrong way to look at marketing.
Marketing messages today all seem to say the same thing, but the actual solutions vary considerably in their capabilities -- this is why we believe in letting results speak for themselves.