Content marketing is not about luck, people consume your content for a reason.
Why exactly does storytelling work so well with marketing...and is storytelling capable of effectively improving your inbound marketing, no matter what industry you are working in?
As marketers, we constantly talk about the online and offline worlds, but there’s something we don’t talk about enough: not many brands are actually doing it.
Jon Steinberg, The Daily Mail's North American CEO, described the new ad format as "transformative," and "one of the great advertising products" alongside Google's Adwords, YouTube's TrueView, and Facebook's ads, according to AdAge.
The secret sauce for discounting success has two main ingredients: the right data and the right tests to analyze the impact of your discounting strategies on various consumer segments.
Here are the 3 stats we took away from a recent eMarketer webinar on 7 omnichannel trends that we think every single marketer in retail and ecommerce needs to know.
The new startup, now raising on Kickstarter, is bringing innovation and transparency to the fine jewelry world.
We're excited to kick off the first post in the "Digital First Marketers" Q&A series with Stewart Masters, the CEO & Co-founder of ClubKviar -- make sure to read his answers on some of today's biggest marketing challenges!
Amid the consistent flow of cyber attack reports, many brands still secretly shush the need for greater levels of scrutiny--here are 4 reasons why you shouldn't.
We’ve all experienced the frustration of waiting for a site to load—and on mobile, when you’re typically in a hurry to get information, it’s even worse.
Discounting can be incredibly effective, but if done in a scattershot way, those price breaks could become your worst nightmare.
Whether you are an ecommerce giant or a traditional retailer, it is apparent, now more than ever, that any past barriers that separated physical and digital shopping have been brought down.
Surprising fact: Not all brands fear Amazon, in fact, many of the mid-market and startup players are actually happy to co-exist and have found ways to adapt and adopt the Amazon CX mentality in ways that only agile ecommerce companies can.
We’re live at Fashion Digital among the world’s leading fashion retailers bringing you insights fresh off the marketing runway. The
Yesterday we kicked off our 2015 retail technology roadshow, Sailthru Sessions, in Los Angeles with the incredible SVP of Marketing, Traci Ingis, at JustFab--here are the top 5 moments.