While discounts are effective at driving short-term gains, they can wreak havoc on your bottom line -- that's why sophisticated marketers are now focused on deploying discounts strategically, which we outline in this easy-to-follow infographic.
When it comes to personalization, there are many meanings that marketers derive from the word -- and, unsurprisingly, not all approaches are created equal.
A variety of analytics tools have gained popularity for helping marketers separate the noise from relevant metrics so they can better understand key performance indicators (KPIs) and stay competitive -- but these tools don't always tell the whole story.
While the majority of shopping still happens offline, check out some of the creative ways many brands have found to drive offline sales through their digital efforts.
Consumer trust is one of those areas of marketing that often gets overlooked, yet trust is core to every brand's ability to sustain and increase revenue.
This is a fascinating article from Forbes on the ambiguities of customer experience across organizations today -- in order to provide a superior experience, organizations need to rally together and realize that CX is a team sport.
Craig Schinn is a bona fide commerce marketing guru, with his experience at brands like The Clymb and Razorfish -- check out thoughts on everything from working with IT, using software like Sailthru and the biggest barrier he sees in ecommerce marketing.
It’s tempting to offer a discount at every opportunity, but that won’t serve your long-term goals at all, even if you get a short-term bump in revenue.
Marc Lore and Jet have Amazon squarely in its sites, hoping to under-cut the 800 pound gorilla of retail, and beat it in the marketplace space.
Influencer marketing is an incredibly powerful lever that all brands can leverage, here is a rundown from Forbes on how marketers should be looking at their own influencer strategy.
Industry statistics imply that more marketers are committing to omnichannel - 37% of respondents to a recent eMarketer survey reporting that they are exploring their options for an omnichannel strategy - but the reality is that only a small fraction of firms are fully executing a strategy.
Business Insider sits at the sweet spot of digital content (high traffic, low cost, with engaging content), but getting to that point isn't just luck: the secret sauce is how Business Insider has met the challenges of the digital world.
In the most recent episode of Smart People Should Build Things: The Venture for America Podcast, Neil Capel, Founder & Chairman of Sailthru sits down to talk about why choosing the right VC is key to the success of a startup and building a company's culture.
Back to school shopping is officially underway, and some key findings from a recent Rubicon Project survey offers insight on how much parents are spending, when they’re shopping, what they’re buying, and where they’re purchasing products from during this back to school season.
While there are certainly challenges to the new media environment, we think this is also an exciting and rewarding time to be in the content marketing and publishing businesses.