We believe that human connections matter
now more than ever

A 5% improvement in customer retention can increase profits by up to 95%, which is why the world’s most innovative publishers and fastest growing retailers work with Sailthru to build deeper, longer-lasting connection with their customers.

FPO

Leadership Team

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Neil Lustig

Neil brings more than 25 years of experience in Software, Hardware and Cloud Technologies to Sailthru. As President and Chief Executive Officer, he leads the development and execution of the company’s strategic vision and daily operations.

Before joining Sailthru, Neil served as President and CEO of Vendavo, a leading provider of revenue and price optimization and management solutions. Prior to joining Vendavo, Neil successfully directed Ariba’s North American field operations and, previously, European operations; preceded by 16 years at IBM, serving in a variety of sales and sales management roles in ecommerce solutions.

Neil is a native of New York City and holds a Bachelor of Science degree in Computer Science and Applied Mathematics from State University of New York at Albany.

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Marty Meyer

Marty has a unique background having been the CFO, COO or President of seven venture backed technology companies. Marty has raised over $250M in venture funding and has closed five significant M&A transactions with Companies such as Cisco Systems, Lucent Technologies, Motorola, and IBM with a combined transaction value of over $1B. Marty has deep domain expertise in ecommerce, consumer internet, networking, security, media technology and enterprise software industries.

Marty is an expert in M&A due diligence, sophisticated contract and legal negotiations, and has successfully closed deals with some of the largest and most demanding organizations and partners such as Google, Hasbro, Target, AT&T, Verizon, Bell Canada, Telus, Disney, Paramount, NBC Universal, MLBAM, DirecTV, Hewlett Packard, Technicolor, Telefonica, Webroot and Microsoft among many others. In addition, Marty has crafted commercial agreements for one-tier and two-tier global distribution, VARs, SaaS hosting, software licensing, professional services and hardware system sales.

Marty graduated from Boston University with a degree in Biomedical Engineering and spent seven years as a systems test engineer for Raytheon and Stratus Computer. While at Stratus, Marty earned his MBA degree in finance and accounting from Babson College. He grew up in New York and is passionate about baseball and live music.

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Cassie Lancellotti-Young

Cassie is responsible for the post-sales customer experience at Sailthru, overseeing a variety of customer-focused teams who are focused on one common goal: empowering our clients to drive quantifiable lift in their marketing programs.

Formerly a Sailthru client and a long-time direct marketer, Cassie joined Sailthru from Gerson Lehrman Group (GLG) where as VP Marketing Analytics & Business Intelligence, she led the company's intrapreneurship efforts and evangelized lean development and business analytics across the organization. Previously, she served as VP Marketing for Savored (acquired by Groupon).

Cassie was an early employee at TheLadders.com, where she oversaw direct marketing and analytics for the company's subscription business and drove 7x growth in revenue and readership in just a few years. She started her career as an internet and media analyst at Citigroup Investment Bank and has also consulted for leading digital brands such as AOL and SapientNitro.

Cassie graduated from Duke University and holds an MBA from the Tuck School of Business at Dartmouth.

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Tom Janofsky

Tom leads engineering at Sailthru and is focused on building an industry-leading product. He brings 20 years of experience in growing and building teams and products in early and growth stage companies.

Prior to Sailthru, Tom was CTO at Blackfynn where he led product and engineering. Before joining Blackfynn, Tom was SVP of Engineering at Monetate where he was an early employee and led engineering for 7 years.

Tom is a frequent speaker at industry events.

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Neil Lustig

Neil brings more than 25 years of experience in Software, Hardware and Cloud Technologies to Sailthru. As President and Chief Executive Officer, he leads the development and execution of the company’s strategic vision and daily operations.

Before joining Sailthru, Neil served as President and CEO of Vendavo, a leading provider of revenue and price optimization and management solutions. Prior to joining Vendavo, Neil successfully directed Ariba’s North American field operations and, previously, European operations; preceded by 16 years at IBM, serving in a variety of sales and sales management roles in ecommerce solutions.

Neil is a native of New York City and holds a Bachelor of Science degree in Computer Science and Applied Mathematics from State University of New York at Albany.

close

Marty Meyer

Marty has a unique background having been the CFO, COO or President of seven venture backed technology companies. Marty has raised over $250M in venture funding and has closed five significant M&A transactions with Companies such as Cisco Systems, Lucent Technologies, Motorola, and IBM with a combined transaction value of over $1B. Marty has deep domain expertise in ecommerce, consumer internet, networking, security, media technology and enterprise software industries.

Marty is an expert in M&A due diligence, sophisticated contract and legal negotiations, and has successfully closed deals with some of the largest and most demanding organizations and partners such as Google, Hasbro, Target, AT&T, Verizon, Bell Canada, Telus, Disney, Paramount, NBC Universal, MLBAM, DirecTV, Hewlett Packard, Technicolor, Telefonica, Webroot and Microsoft among many others. In addition, Marty has crafted commercial agreements for one-tier and two-tier global distribution, VARs, SaaS hosting, software licensing, professional services and hardware system sales.

Marty graduated from Boston University with a degree in Biomedical Engineering and spent seven years as a systems test engineer for Raytheon and Stratus Computer. While at Stratus, Marty earned his MBA degree in finance and accounting from Babson College. He grew up in New York and is passionate about baseball and live music.

close

Cassie Lancellotti-Young

Cassie is responsible for the post-sales customer experience at Sailthru, overseeing a variety of customer-focused teams who are focused on one common goal: empowering our clients to drive quantifiable lift in their marketing programs.

Formerly a Sailthru client and a long-time direct marketer, Cassie joined Sailthru from Gerson Lehrman Group (GLG) where as VP Marketing Analytics & Business Intelligence, she led the company's intrapreneurship efforts and evangelized lean development and business analytics across the organization. Previously, she served as VP Marketing for Savored (acquired by Groupon).

Cassie was an early employee at TheLadders.com, where she oversaw direct marketing and analytics for the company's subscription business and drove 7x growth in revenue and readership in just a few years. She started her career as an internet and media analyst at Citigroup Investment Bank and has also consulted for leading digital brands such as AOL and SapientNitro.

Cassie graduated from Duke University and holds an MBA from the Tuck School of Business at Dartmouth.

close

Tom Janofsky

Tom leads engineering at Sailthru and is focused on building an industry-leading product. He brings 20 years of experience in growing and building teams and products in early and growth stage companies.

Prior to Sailthru, Tom was CTO at Blackfynn where he led product and engineering. Before joining Blackfynn, Tom was SVP of Engineering at Monetate where he was an early employee and led engineering for 7 years.

Tom is a frequent speaker at industry events.

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Guy Horrocks

Guy brings a rich background in mobile, being the CEO and Co-founder of mobile marketing automation leader Carnival.io, which was acquired by Sailthru in early 2016. Carnival was a Google backed, New York and New Zealand based, startup company with clients ranging from startups through to Fortune500s including: AB InBev, OREO, Coke, KFC, Birchbox, Estee Lauder etc.

Prior to this, Guy founded the world’s first iPhone app company in 2007, Polar Bear Farm, helping pioneer the “Jailbreak” market. He also co-founded one of the leading mobile app development agencies launching over 120 apps including over 70 featured by Apple, and 12x #1 apps in their categories or overall.

As General Manager of Mobile, he is in charge of the mobile division of Sailthru, helping clients drive better retention, engagement and conversion from their mobile apps, and tying in their mobile offering into wider omni-channel personalization.

Guy is from New Zealand and holds a Bachelor of Laws and a Bachelor of Commerce from the University of Canterbury. He was named 2014 Young Achiever at the NZ Hi-Tech Awards, and 2013 EY Entrepreneur of the Year runner up. A prominent kiwi in New York’s Silicon Alley, Guy runs monthly "Flat White Meet-ups" at kiwi coffee shop, Happy Bones in Soho.

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Natalie Wadsworth

Natalie leads the People team with responsibility for overseeing a number of disciplines including Talent Acquisition, HR Business Partnership, HR Operations, Office Operations and IT for Sailthru's six locations.

Natalie previously worked for Russell Reynolds Associates in their CEO and Board Practice, executing c-suite level search work for Fortune 500 clients in a wide range of industries.

She began her career in business development and marketing and has also held consulting engagements at Tiffany & Co. and Domino Media Group.

She currently served on the Board of White Flower Farm. Natalie graduated from Colgate University and holds an MBA from The University of Virginia Darden School of Business.

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David Glueck

David has more than 15 years of experience in Data Analysis and Data Science. He leads the Data Science team at Sailthru, driving innovation and development of data driven products powered by prediction models and algorithms.

Before joining Sailthru, David built the Data Science team at Bonobos as the VP of Data Science. Prior to Bonobos, David lead data teams at several leading ecommerce companies including Groupon and Netflix.

David holds a Bachelor’s degree from the McCombs School of Business at the University of Texas at Austin.

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Seth Bressack

Seth brings to Sailthru his 10+ years of experience working with leading publishers, retailers and brands, most recently at the Boston Consulting Group where he led engagements with Fortune 500 companies across sales, marketing and corporate strategy.

Seth graduated from the University of Pennsylania, and holds an MBA from the University of Chicago Booth School of Business.

close

Guy Horrocks

Guy brings a rich background in mobile, being the CEO and Co-founder of mobile marketing automation leader Carnival.io, which was acquired by Sailthru in early 2016. Carnival was a Google backed, New York and New Zealand based, startup company with clients ranging from startups through to Fortune500s including: AB InBev, OREO, Coke, KFC, Birchbox, Estee Lauder etc.

Prior to this, Guy founded the world’s first iPhone app company in 2007, Polar Bear Farm, helping pioneer the “Jailbreak” market. He also co-founded one of the leading mobile app development agencies launching over 120 apps including over 70 featured by Apple, and 12x #1 apps in their categories or overall.

As General Manager of Mobile, he is in charge of the mobile division of Sailthru, helping clients drive better retention, engagement and conversion from their mobile apps, and tying in their mobile offering into wider omni-channel personalization.

Guy is from New Zealand and holds a Bachelor of Laws and a Bachelor of Commerce from the University of Canterbury. He was named 2014 Young Achiever at the NZ Hi-Tech Awards, and 2013 EY Entrepreneur of the Year runner up. A prominent kiwi in New York’s Silicon Alley, Guy runs monthly "Flat White Meet-ups" at kiwi coffee shop, Happy Bones in Soho.

close

Natalie Wadsworth

Natalie leads the People team with responsibility for overseeing a number of disciplines including Talent Acquisition, HR Business Partnership, HR Operations, Office Operations and IT for Sailthru's six locations.

Natalie previously worked for Russell Reynolds Associates in their CEO and Board Practice, executing c-suite level search work for Fortune 500 clients in a wide range of industries.

She began her career in business development and marketing and has also held consulting engagements at Tiffany & Co. and Domino Media Group.

She currently served on the Board of White Flower Farm. Natalie graduated from Colgate University and holds an MBA from The University of Virginia Darden School of Business.

close

David Glueck

David has more than 15 years of experience in Data Analysis and Data Science. He leads the Data Science team at Sailthru, driving innovation and development of data driven products powered by prediction models and algorithms.

Before joining Sailthru, David built the Data Science team at Bonobos as the VP of Data Science. Prior to Bonobos, David lead data teams at several leading ecommerce companies including Groupon and Netflix.

David holds a Bachelor’s degree from the McCombs School of Business at the University of Texas at Austin.

close

Seth Bressack

Seth brings to Sailthru his 10+ years of experience working with leading publishers, retailers and brands, most recently at the Boston Consulting Group where he led engagements with Fortune 500 companies across sales, marketing and corporate strategy.

Seth graduated from the University of Pennsylania, and holds an MBA from the University of Chicago Booth School of Business.

Events

Meet our team at upcoming retail and publishing leadership events, conferences and tradeshows.

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Press

Read more about how Sailthru and our retail and digital media customers are modernizing marketing.

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Investors

Locations

New York City

One World Trade
Suite 48A
New York, NY 10007

San Francisco

360 Clementina Street
San Francisco, CA 94103

Los Angeles

WeWork LaBrea
925 N. LaBrea Ave
5th floor
Los Angeles, CA 90038

Pittsburgh

100 South Commons
Pittsburgh, PA
15212

London

6 Ramillies Street
2nd Floor
London W1F 7TY
United Kingdom

Wellington

31 Dixon Street
Wellington 6011
New Zealand

Careers

Our team is driven by customer success.
Engineers, salespeople, account managers and everyone who joins Sailthru
rallies together as a single, global team to innovate and improve.
We’re growing. Find out more about careers at Sailthru.

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