Increase Traffic from Email
Email marketing continues to be a primary driver of revenue for digital publishers. Nearly 81% of media marketers and audience development leaders cite increasing traffic from email as a top priority.
Publishers work with Sailthru to increase traffic from email by:
- Growing lists organically through personalized acquisition tools on websites, and building lookalike audiences for paid acquisition programs
- Personalizing the content, cadence, send time and advertisements in recurring email newsletters
- Personalizing recommended content across websites and mobile apps.
- Developing personalized onboarding email series to share top posts and other ways to engage with the brand
- Segmenting audiences based on interests, previous behaviors, and predicted behaviors
- Deploying personalized re-engagement campaigns and calls to action across web and mobile