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Email Marketing Tips from Five Classic Children’s Games

We all have our favorite games from our childhood. Being a twin, I enjoyed hide-and-seek because of the potential for mayhem it offered a set of identicals. While having fun, those games taught us many simple rules about interacting and working with others. I think even as adults, there is still some email marketing wisdom […]

The Ins and Outs of the Query Builder

We wrote to you about the Query Builder a while back, but we can’t seem to say enough about it. You can query variables you’ve set up on your end, or mine data that the Sailthru system keeps track of automatically. One of the queries people like to do most is geolocation. Check out our last post […]

Five Multi-Channel Marketing Truths

Technology provides multiple channels to share information and content, but people create – and more importantly – consume that content. People and the communities they build, drive the web. Regardless of the channel, those who forget people are the heart of the matter, fail. Here are five multi-channel marketing truths that apply to all social […]

Five Simple Email Marketing & Social Media Integration Tips

Integrating your email marketing with social media doesn’t have to be rocket science. Sailthru provides an easy way for social integration. Here are five simple things you should be doing to integrate your email marketing and social media: 1 – Make your content something people will want to share. Give them ideas and inspiration that […]

Five Email Marketing Content Sources at Your Fingertips

Generating relevant and engaging content for your email marketing and online efforts in general, is an ongoing challenge for most. Here are five potential content marketing sources you have close at hand and some tips on how to approach them. Be very patient with people when you seek out content in your organization. Don’t expect […]

Social Media : The Child Raised by a Village

Before social media came along, marketers were playing by another team’s  rules on the other team’s court. Every aspect of the campaign was dictated by rigid formats of traditional media. Traditional media was a middleman who delivered your message one way and under strict conditions. Even the reporting you had access to was not really […]

Five Ways to Re-purpose Content in Your Email Marketing

If you are using Sailthru as your email service provider, than you already know that products such as Horizon super charge personalization, relevancy and engagement, resulting in more love for your content, more click-throughs and more conversions. Even so, not all the content in your email marketing newsletters will get the love you think it deserves. […]

Caring is Sharing in Email Marketing

Recently the team at Sailthru has been discussing what local or national causes we might want to start supporting. This is an important subject because the causes you support as a brand and the way you support them can say a lot to customers and potential customers. I don’t have to tell you about how […]

Fantastic! Four Simple Tools to Help Generate More Engaging Email Content

If you already use Sailtru, then when it comes to relevancy and engagement, you already have the advantage due to our unique behavioral tracking technology. You know what your subscribers want and you know when and how they want it. You’re ahead of the game and that’s great, but you still have to generate that […]

Five Things You Shouldn’t Do at a Party or in Email Marketing

Basic human interaction has some rules of thumb. Socializing for work or pleasure has a number of potential pitfalls, but luckily most of us learn to avoid them. Email, Twitter, Facebook are all social networks. Any interaction between two humans is social, regardless of what channel that interaction takes place on. So, there’s no reason […]
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