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Twitter Tips: Sweet Tweets

HubSpot published some interesting data recently regarding Twitter and specifically, the most effective tweet length. The author’s research suggests that longer tweets get more clicks and the optimum character count is 130. The clicks actually dropped once the count surpassed that number of characters. So, what can you do with 130 characters? How should you […]

Creative Juicing: Three Fun Marketing Videos

Mondays can be rough after a blissful weekend it might take some inspiration to get your creative marketing juices flowing freely. Hopefully these three fun and inspirational marketing videos will help kick start your week! Creative Juicing So, just how do they get the creative juices out of marketers? Pink Ponies: A Case Study Finally! […]

The Push of Pull Marketing

Social media is causing the marketing industry to reevaluate a lot of standard practices. Tried and methods such as “push” marketing are being superseded by new approaches such as “pull” marketing. So what, in a nutshell is the “pull” model? The “push” model is to marketing what drift netting is to fishing. While the “pull” […]

Sailthru Co-founders Make the Silicon Alley 100

Business Insider has just published: The Silicon Alley 100. Ian White and Neil Capel have been named to this list of innovators and industry leaders who accomplished something really amazing this past year. This comes on the heels of Sailthru securing $8 million in our series A funding round. As one of our dev members […]

Four Fav Features of the New My.Sailthru Interface

We’ve gotten a lot of very positive feedback about the new My.Sailthru interface which we rolled out this week. I asked our Product Manager, David Studinski, what he’s most excited about with the new My.Sailthru.com release and here are his four top picks: The New Dashboard Prioritize the information most important to you! The new […]

Five Things the iPhone 5 Probably Won’t Do

It seems this week is a big one for releasing fantastic new products and features. As you know, we rolled out the new My.Sailthu interface just yesterday and today we get to see what the new iPhone 5 has to offer. A lot of us here use the iPhone and so, we are just as […]

New My.Sailthru Goes Live Today!

Who says good things don’t happen on Mondays? Today we’re excited to be launching the new My.Sailthru.com! The new interface further enhances the user experience for Sailthru clients and is another step forward in building the world’s best communications platform! We want to thank all of you who offered feedback on the new interface and […]

Sailthru in the News: Staff to Double

The first question people ask when you announce that you’ve just secured $8 million in venture funding is about what you plan to do with it. Our CEO, Neil Capel, has been busy with a lot of media interviews and that question has come up more than once. Xconomy posted a great interview with Neil […]

Facebook Changes: Three Helpful Posts for Marketers

The dust is starting to settle a bit, but marketers are still mulling over what the big changes announced last week by Facebook will mean for them. I’ve been keeping my eyes open for posts which might be helpful to share and these three are good picks to start with. If you have one you’d […]

Next Steps: AdExchanger Interviews Sailthru CEO, Neil Capel

Not too surprisingly, Sailthru has been getting a lot of attention since we announced we had closed our A series funding, having raised $8 million. We really appreciate all the tweets, emails and calls offering congratulations! Just yesterday, AdExchanger.com posted a candid interview with our co-founder and CEO, Neil Capel. Here’s a snippet: “The fact […]
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