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The Telegraph Wins With Travel-Related Ecommerce; Facebook Revises Policies on Clickbait

Ongoing store closures are continuing to fuel a downward cycle for brick-and-mortar retailers. Store closings—at least partly due to online shopping – encourage even more consumers to shift to online shopping, according to a survey from Internet Retailer. We’ll also see what the U.K.’s The Telegraph is doing to position ecommerce sales to outpace those […]

How Rich Media Can Help Boost User Engagement for Your Email Campaign

 This is a guest post from our partners at EmailMonks. Imagine showing an upcoming Offer and reflecting your brand image through a plain text email. It becomes a bit difficult to depict everything using text as it gets long and illegible, doesn’t it? Think of the same email designed with exciting images, videos and animation […]

The 7 Most Innovative Mobile Partners for Retailers and Publishers

This post was originally published by Sailthru on VentureBeat. At Sailthru, we work with a full range of integration partners and agencies, and we’ve seen first-hand that each has something different, and unique, to offer. There’s no single partner or agency that’s going to be best for every single brand or project. That being said, there […]

The Justuno Guide to Personalizing Your Email Marketing with Popups

If the last email you sent to your customers had their first name merged somewhere in the copy and you felt it was personalized…it IS a step in the right direction, but there are much more impactful tactics you can employ to increase conversions. Once you understand what true personalization is and exactly how you […]

Out-Personalizing Amazon — How to Beat the Ecomm Giant at its Own Game

With Amazon continuing to grow market share in retail ecommerce — and now expanding to traditional retail storefronts — many retailers are working to hone their edge in order to compete. But while Amazon has a lock on the operations and fulfillment side of the customer experience, there are gaps in the giant’s approach to […]

5 Emails to Add to Your Content Calendar This Summer

As the Director of Marketing at MailCharts, my whole world is email. MailCharts is a leading email intelligence and consulting firm that allows you to track your competitors and understand their email program (all the way down to segmentation and personalization strategy); we’re also a Sailthru partner and help brands build best-in-class email templates. Through […]

How The New York Times Is Going Digital-First

When an internal memo on digital strategy leaked from the New York Times in May 2014, the publishing industry was riveted. Here was one of the world’s most venerated journalistic institutions highlighting its own weak points in comparison to the “crowded, better funded and more innovative” world of digital media. Since then, the paper has […]

Slate Opts for Loyalty Over Eyeballs and eBay Plans Personalized Home Page

Two years into its Slate Plus loyalty program, the publisher has learned an important lesson: Smart digital media properties that focus on loyalty will thrive. Meanwhile Dutch import Blendle is showing the powerful appeal of micropayments to consumers. eBay is also digging into consumer engagement with plans to launch a personalized home page by mid-year. […]
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