Turn Shoppers into Loyalists After They Click Buy with Post-Purchase Messaging

Reaching out to consumers at the point of purchase offers a powerful opportunity to make a mark that many retailers miss. In a recent survey from, 40% of those surveyed say that post-purchase experiences, such as returns, make up the most memorable aspect of the overall brand experience and almost 80% say that a […]

Personalisation — What Works and What Doesn’t?

Last week Drapers, N Brown Group, East and Sailthru hosted a discussion on what really works and what doesn’t when it comes to personalisation. Hundreds of retail marketers and leaders joined the live webcast, where participants covered the hallmarks of a great online customer experience, what personalisation tactics customers truly value, the blockers keeping retailers […]

Creating High Purr-formance Customer Loyalty with MedicAnimal: A Q&A with Alan Lawrenson

MedicAnimal is a London-based online pet healthcare retailer, selling pet products including prescription medicines, pet food and accessories, and also owns retailers Pet Supermarket and Petmeds. Unlike other pet ecommerce companies, MedicAnimal was founded by a veterinarian Andrew Bucher. Whilst each company has a different target customer and proposition, one thing is for sure, the […]

Preparing for Global Email Legislation Changes: What Email Marketers Need to Know

Email laws are a necessary protection for today’s digital consumer. While all of us enjoy the benefits of these legislations as end-users, the laws can be hard to understand and are changing. There are two significant dates coming up that will shake up some of the biggest email legislation on the planet, including laws in […]

Are Digital Publishers Moving Away from Massive Scale in Favor of Engagement?

If competing for eyeballs means out-reaching Facebook’s 1.86 billion or Google’s 2.2 billion users, it’s no surprise that digital publishers are changing their focus from scale to engagement. In this post, we’ll look at how this trend is playing out for traditional and pure-play digital publishers, including The New York Times, The Outline, The New […]

Sailthru Named to Gartner 2017 Magic Quadrant for Multichannel Campaign Management

We’re excited to announce that for the first time, Sailthru has been named in Gartner’s Magic Quadrant for Multichannel Campaign Management. Of the thousands of technologies across martech and adtech, Gartner’s document positions just 22 companies in this year’s report. Key themes noted in the report include personalization and personalization engines, machine learning and artificial […]

The Top 3 Reasons Media Executives Say Visitors Don’t Become Loyal Readers

There is perhaps no group of companies more keenly aware of the value of repeat customers than digital media enterprises. Of course, in the case of media companies, repeat customers are often expressed as repeat visits, since visits drive pageviews and pageviews drive advertising dollars. But because each page view is worth pennies, it’s crucial […]

The 5 Sessions You Need to See at Drapers Digital Festival 2017

Personalisation has become one of fashion retail’s defining trends over the past few years. Join us and Drapers as we bring together a panel of fashion retailers to find out what has worked, what hasn’t, and how they will be developing their personalisation strategies to enable future growth. Register for the 60 minute live webcast on […]
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