What Travel Companies Can Learn From Air New Zealand []

This post originally appeared on the blog.  How can an app show that you care about your customers? This may sound like a tough question. But for Air New Zealand and its customers, it’s easy to answer. Airlines, like other travel companies, aren’t just moving people from place to place. They’ve actually got their […]

It’s All About Omnichannel: In-Store Pickup, Plus Push Notifications and theSkimm

Cashing in on holiday gift giving isn’t just for traditional retailers, at least not if theSkimm’s new gift box offering is any indication. We’ll also look at how retailers can improve their buy online, pickup in-store operations, and consider the future of push notifications. theSkimm Ventures Into Ecommerce Why spend time writing a holiday gift […]

The Digital Holiday Season Ends on 12/17

While the 2016 holiday season has broken records for ecommerce and mobile shopping, the countdown clock for digital shopping is quickly winding down. The last call for online conversion will come this Saturday, December 17. According to an analysis of purchase data from Sailthru’s retail customers, last year retailers experienced significant drop off in email […]

Why Your Holiday Strategy Should be Mobile-First, Not Mobile-Whenever

Two of the biggest trends driving this season’s holiday shopping are the increased use of mobile and the growing importance of omnichannel marketing. So it’s worth asking yourself: Is your marketing riding these trends or fighting them? In our recently-released Holiday Playbook, we show how retailers can adapt to these forces and use them to […]

Cyber Weekend Recap, Results and Trends

The holiday season began with a bang for digital retailers, with online shopping over the five-day Thanksgiving weekend totaling $12.8 billion, an increase of 15.2% from last year. Throughout the long weekend, a number of trends surfaced that are going to continue to influence how marketers plan, personalize, and promote, at year-end and beyond. The […]

ATTN: 7 Tips for Creating Better Subject Lines for “Don’t Call Them Holiday” Emails

With Holiday shopping kicked off and in full swing, Sailthru continued to dig into our data on subject lines from emails sent last year to determine how specific words, characters, and combinations impact email performance during the holidays. The following recommendations come from a sample of 89,932 subject lines for emails sent by Sailthru customers […]

On Black Friday, These Brands’ Email Marketing Hit the Right Note

Our inboxes got stuffed with Black Friday emails last week, quite a few of which compelled us to click. According to this year’s email stats, we were no exception: email marketing analyst eDataSource says there were 55.4% more retailer email campaigns this year than  in 2015. What’s more, about 20% of those emails had read […]

A Q&A with Marty Meyer, Sailthru’s Chief Financial Officer

Everyone at Sailthru is happy to announce and welcome Marty Meyer as our new Chief Financial Officer. Marty will be focused on leading the company’s strategic business planning, and he brings more than 20 years of experience to the role with deep domain expertise in e-commerce, SaaS and Enterprise Software at companies like Shapeways, Corero […]

The Importance of Behavior Email for Publishers [Webinar Recap]

Recently Sailthru’s EVP of Customer Success (and email strategy wizard) Cassie Lancellotti-Young teamed up with our partner BounceX for a webinar to discuss a challenge on every publisher’s mind: How to deal with declining revenue per visitor and growing competition for reader attention. Together with BounceX’s Co-founder and CEO Ryan Urban, Cassie tackled some big […]
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