Leveraging Black Friday and Cyber Monday Straight Through December – and Beyond

Never mind the post-election retail slump. Forecasters such as the National Retail Federation and Deloitte are still expecting a blockbuster holiday shopping season this year. The NRF is predicting that holiday-related sales will grow 3.6% in 2016, just above above the 3.4% growth that holiday sales have been showing since 2009. Consulting firm Deloitte is […]

ATTN: 5 Tips for Creating Better Subject Lines for Black Friday and Cyber Monday Emails

Don’t forget to download Sailthru’s 2016 Holiday Marketing Playbook for more holiday marketing trends, forecasts and best practices to help you win this season and beyond! — With the Thanksgiving holiday upon us, Sailthru took a look at historic subject lines from emails sent last year to determine how specific words, characters, and combinations impact […]

Magento 2 + Sailthru: Our Most Advanced Ecommerce Integration Yet

Magento is one of the most popular ecommerce platforms, with many of the world’s biggest and fastest-growing brands relying on it to grow and sustain ecommerce revenue. Sailthru is proud to have Magento in our network of trusted partners, and we’re excited to share that now we are offering an enhanced Magento extension compatible with […]

Introducing Sailthru and Profile and List Integrations

While nearly 70% of U.S. consumers use smartphones on a daily basis, only 13% of marketers have successfully integrated mobile strategies and tactics. Cross-channel engagement is one of the top barriers preventing brands from increasing repeat engagement, and since acquiring in April, Sailthru has been committed to solving this challenge by delivering innovation across […]

Why Google, Amazon, and Everlane Are Expanding to Storefronts

What is the future of retail going to look like? If recent news from Google, Amazon and Everlane is any indicator, it’s going to include storefronts. Not too long ago, retail operations were all brick and mortar. Then pureplay digital retailers transformed bricks to clicks. Traditional retailers followed suit with their own version of multichannel […]

Introducing Sailthru + Google Customer Match

We are thrilled to announce that Sailthru has joined forces with Google to help marketers acquire higher value audiences, automate cross-channel campaign management and optimize every individual revenue opportunity of their digital marketing campaigns. With our new integration with Google, you can easily connect Sailthru’s robust customer data profiles to Google Customer Match for seamless […]
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