7 Personalization Trends All Marketers Need to Know

On the heels of launching the first-ever Retail Personalization Index, our ongoing analysis of the Sailthru 100 brands has surfaced seven significant trends affecting retailers, regardless of how successfully they’ve been investing in improvements to their customer experience and personalization to date. Personalization and the customer experience are inextricably linked At Sailthru, we have long […]

Sailthru Launches First-Ever Personalization Index for Retailers

It’s easy for a marketer to walk into an industry conference and hear all about how other brands are planning to personalize. But it’s a whole lot harder for that same marketer to figure out what colleagues, peers, and competitors are doing to personalize right now, and how well it’s working – or not. That […]

Personalization: The State of the Art and Where to Start

This month, Sailthru introduced its first-ever Retail Personalization Index, an in-depth research report that dives into the personalization strategies – and results – of 100 well-known retail brands. It’s also designed to provide inspiration and resources for brands that are just starting to personalize and those looking to advance their strategies. In this interview, Sailthru […]

How Personalization Gives Savvy Retailers an Edge Over Amazon

Everyone knows that Amazon is a retail and technology powerhouse. Its loyalty program, Prime, boasts an estimated 80 million members. More than 40 percent of everything sold online in the U.S. is sold through Amazon. The company has a market capitalization approaching half a trillion dollars. Many retailers set strategies specifically assuming that they either […]

The Go-To Guide for Navigating 2017

It’s happening.’s annual conference is coming to LA in September. The top retail and technology leaders from companies like, Minted, Nike, REI, RevZilla, TechStyle Fashion Group and countless more will descend upon the Los Angeles Convention center to hear the latest on trends in customer experience, machine learning, in-store innovation, and the future […]

The Mobile Future Is Here For ASOS, Papa John’s, and Amazon

This edition we look at how increased customer reliance on smartphones is affecting the strategies of three very different retailers: Papa John’s, ASOS and Amazon. Papa John’s is saying that well over half of its orders are now online; ASOS is integrating artificial intelligence into its shopping app; and new stats show app use is […]
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