How to Elevate Your Abandoned Cart Campaigns with Customer-Centricity

Nothing is harder for online retailers to swallow than fully loaded abandoned shopping carts. Unfortunately, they are a fact of the business: According to research from Baymard Institute, this happens on average almost 70% of the time. For a situation that arises so frequently, strategies to convert a full cart into a completed transaction abound. […]

3 Steps to Maximizing the Potential of Your Email Marketing Program

This post originally appeared on MarTech Advisor here.  All marketers have seen the stat that $44 is the average expected return for every dollar invested in email marketing. But getting to 44 times more ROI — or even greater levels — is not as easy as pressing send. Today’s consumer is overwhelmed by email volume, and […]

How Segment Makes Data More Useful: A Q&A with CEO Peter Reinhardt

Peter Reinhardt is co-founder and CEO of Segment, a company that lays claim to developing the first customer data platform. That platform, says Reinhardt, allows leaders in all department’s functional areas of a company to access the data they need within the tools they’re already using, without having to perform multiple integrations with a central […]

The 6 Must-See Sessions at GrowCommerce2017

What’s top of mind for every retail and ecommerce professional? Better strategies to acquire, grow and retain their customers. GrowCommerce is back for its fourth year — a one day, invite only conference curating the best practices, insights, and industry predictions from ecommerce and retail leaders, all surrounding customer acquisition and retention. If you’re one […]

Preparing for Global Email Legislation Changes: What Email Marketers Need to Know

Email laws are a necessary protection for today’s digital consumer. While all of us enjoy the benefits of these legislations as end-users, the laws can be hard to understand and are changing. There are two significant dates coming up that will shake up some of the biggest email legislation on the planet, including laws in […]

How Artsy Is Using Email to Bring the Art World Online

The art world may have been reluctant to come online, but in the past few years a number of startups have been busy ushering the art business into the digital era. One of a handful of heavyweights in this arena is Artsy, which aims to make the world’s art accessible to anyone with an internet […]

3 Ways Your Company’s App Can Drive In-store Purchases

This post originally appeared on In 2011, 35% of Americans reportedly owned a smartphone of some kind, but by the end of 2016 that number skyrocketed to nearly 80%. Americans over the age of 50, the low-income population, and — of course — younger generations are now all mobile enabled. As the mobile marketing […]

4 Key Strategies for Out-Personalizing Amazon

What do Walmart, Bed Bath & Beyond, and Amazon all have in common? They all attended our recent webinar on how to out-personalize Amazon. Yep, even Amazon was interested in the topic! More than 300 retailers were on hand in the digital presentation, and we’re sharing a few of the key strategies covered below. If […]
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