Everlane charged the fashion world in 2011, creating a meteoric rise in popularity, but unlike many of their contemporaries, they managed this extraordinary feat while operating solely online.
To stay ahead of the competition, it’s important for marketing leaders to have an eye on trends that have the potential to accelerate—or disrupt—their business.
We’re incredibly excited to announce we’ll be hosting a fireside chat with Bill Gurley where he will discuss his point of view on the future of ecommerce, and what's next for today's modern ecommerce marketer.
While each element of an ecommerce website is important in its own right, guiding customers to take action reigns supreme -- use these 11 tips to help build, test and refine your site's CTAs.
We're pleased to announce that hybris is now a part of our growing partner network, enabling Sailthru and hybris customers to connect their technologies more easily than ever before.
While virtual reality may seem like a glimpse into a future world for some, it's an incredible solution to one of today's modern retail challenges: providing a digital experience that can mimic the tactile act of shopping in stores.
With early results like 40% increases in conversion and 6% cost per purchase reductions, Facebook's Dynamic Product Ads are looking like an incredible addition to a retailer's marketing mix.
If you want to build and optimize product pages that power significant engagement and conversion, here are 9 steps towards building the perfect pages that all online retailers can follow.
It’s tempting to offer a discount at every opportunity, but that won’t serve your long-term goals at all, even if you get a short-term bump in revenue.
Having a checkout page in todays’ business climate is essential for any online retailer, but it’s important to get it right and not every site manages to do so – which can end up losing many potential customers in the process.
If you're headed to CRM Evolution this year, here's where you can join Neil to learn how in today’s hyper competitive online retail landscape, relevancy IS the new currency.
A variety of analytics tools have gained popularity for helping marketers separate the noise from relevant metrics so they can better understand key performance indicators (KPIs) and stay competitive -- but these tools don't always tell the whole story.
Kathryn Wright is a digital marketing expert in ecommerce and retail, with more than a decade of experience and an incredible ability to move the needle -- check out this Q&A with Kathryn to see her thoughts on being data-driven, customer experience and more!
As businesses begin to sit down with the purveyors of IoT solutions, it is important to think through the real aspects of what you are trying to accomplish and how you plan to use the data.
While discounts are effective at driving short-term gains, they can wreak havoc on your bottom line -- that's why sophisticated marketers are now focused on deploying discounts strategically, which we outline in this easy-to-follow infographic.