According to the recent NRF Omnichannel Retail Index, Crocs and Hudson's Bay Company are proven leaders in omnichannel marketing -- here are some of the key strategies and tactics both brands are deploying to achieve this success.
Business Insider sits at the sweet spot of digital content (high traffic, low cost, with engaging content), but getting to that point isn't just luck: the secret sauce is how Business Insider has met the challenges of the digital world.
Personalization Engine: Helping Marketers Win the Modern Digital Battleground with Cross-Channel Connections
Sailthru’s new Personalization Engine is the first true cross-channel solution for modern marketers to coordinate email, web and mobile experiences in real-time, and is helping marketers to meet the customer experience challenge easier than ever before.
Customer retention is the name of the game, the better yours is, the more profitable your brand will be -- here are 3 ways to improve yours.
While the brick and mortar shopping experience may have been in peril at one point, it seems now that a balance has been struck.
To date, only a fraction of overall online purchases take place via mobile, but this number is quickly rising and we’re already seeing the way consumers shop with mobile changing in this infographic from DirectBuy.
With Lift 2015, our annual digital insights summit, just around the corner, we're gearing up for two jam-packed days of learning and collaboration among the industry’s most innovative marketers, including exclusive access to these amazing keynotes.
We are thrilled to be a part of this crucial event for today’s leading retailers, and excited that our own EVP of Customer Success, Cassie Lancellotti-Young, will join our client, Traci Inglis, SVP of Marketing at JustFab onstage to share insights on the evolution of personalization.
“Mobile first” has been a rallying cry for marketers for some time now, but it’s not always clear how to incorporate mobile strategies to the overall mix of marketing channels - here are 3 success stories for brands who are on the cutting edge of mobile strategies.
Sailthru's integration with Facebook lead ads is the easiest and fastest way for brands to retrieve lead information - our integration allows for a seamless flow of information so that Sailthru customers can ensure that people who sign up begin receiving communications.
Discover how you can improve your email marketing KPI measurement and as a result achieve better sales generated by your email marketing campaign.
HSN's sales are soaring - the TV shopping network's sales grew 14% in 2014, find out how the retailer is thriving in this challenging environment.
We're pleased to announce we've developed a Sailthru/Demandware integration, and become an official member of Demandware's LINK partnership program.
How we differentiate and make good long-term decisions about customer acquisition cost and return lies in using two indexes well known to marketers: Customer Lifetime Value and Customer Acquisition Cost.
Check out this article to learn how all B2C marketers can begin integrating their digital marketing and unlock the true ROI of multi-channel marketing.