2015 is the year when marketers will realize greater lift and revenue from end-to-end providers than stand-alone solutions.
Not all data-driven marketing technologies are created equal, and we often see unmet promises as marketers seek to enhance customer experience through centralized and actionable data.
On Wednesday, Brian Solis of Altimeter Group published a list of the technologies he’s watching for 2015 and the years ahead based both on his expertise as an analyst and his observations in the run up to this year’s CES.
“Storytelling is changing, and unless brands know how to tell theirs in a quick, witty and purposeful way that is native to these new platforms, they will be left behind.”
In 2015, we are predicting a bounty of Frankenstack nightmares, none of which will be able to deliver on the promise of a flexible and customer-centric solution.
Millennials aren't ready to say goodbye to old school publications just yet.
Since customers behave – and especially convert – differently with brands depending on device, at Sailthru we’re focused on working with our clients to bridge the mobile conversion gap: the fact that consumers are increasingly consuming messaging and browsing on devices, but not converting on those devices as much as they do from laptops/desktops or instore.
2015 Predictions: Consumers Will Expect a Better Experience the Longer They Interact With Your Brand
2015 is the year that consumers will expect to reap the benefits of allowing brands to collect and use their personal information and click-stream data.
In 2015, this same "mass customization" philosophy, and its execution, will come to marketing.
Different apps and businesses each have unique conversion metrics. They range from social shares, to eCommerce purchases, to media downloads.
As 2015 is now just days away, many marketers are wondering what’s next for the industry. Most important, they need to know how those coming changes will impact their ability to engage with their customers.
Personalization on a reader-level is the key to unlocking the value of content.
When it comes to creating a relevant, meaningful, and delightful customer experiences for your international segments, there is no one-size-fits-all strategy for the digital marketer.
While many of the findings from The Content Marketing Institute (CMI) and MarketingProfs research are predictable—the most successful content marketers have a documented strategy—there are certainly some surprises.