In our picture and video saturated world, the use of visual storytelling for business is essential if you want to capture new leads, attract new customers and ensure your existing customers remain fiercely loyal to your brand.
With businesses popping up with online sites to serve the shopaholics, the trick after welcoming a guest is to then convert them into a buyer, and here are ways to get you started:
This list from The Next Web is a great place to start when figuring out how to measure performance of your native ads.
When Apple introduced its pay-by-smartphone feature last fall, the company touted the simplicity of the setup.
It's been over a decade since Cassie Lancellotti-Young moved into the marketing space, and the vernacular and buzzwords feel like they have changed by the week -- in this post, she will break down the reality behind the buzz.
Huge sales goals aren’t won by freak accident or the random meanderings of cultural whim--instead, they are won by planning, preparing, and rehearsing far in advance.
The way I think about CX can be distilled quite simply: creating a memorable customer experience is a lot like building a three-legged stool.
As businesses transition to incorporate IT strategies, business practices are rapidly evolving to incorporate the lessons of standard IT procedures--these are lessons about efficiency, becoming more agile and offering better service and products and ultimately delivering quality as a differentiation.
It goes without saying that to accomplish your marketing goals, you’ll need to find the right partners – a process that can often feel a bit like speed dating, as prospective beaus eagerly work to impress you with their good looks and panache, hoping to win your attention with a slick pitch.
Mobilegeddon has arrived, and the very nickname says everything you need to know about concerns over Google's new formula for showing search results on smartphones, which just launched.
This is a fascinating article from Business Insider, and one that is especially interesting to us at Sailthru as we help our customers extract the most value out of their audiences.
As a member of Sailthru’s Customer Success team I work every day (and sometimes nights and weekends) making sure that we understand our clients’ overall strategies and are optimizing their use of our platform so that they are aligned for, well, success.
How does your website appear to first-time visitors? If you’re not entirely sure, you definitely should be. Some 96% of first-time visitors to your company’s website aren’t ready to make a purchase.
What if someone told you that you didn’t know who two thirds of your customers are on social media?
Transactional emails still tend to be the most underrated email marketing weapon.