How many devices do you use on a daily basis? Maybe you wake up and check your phone, watch a video on your tablet while you eat breakfast, and then head into work.
Jet, the e-commerce startup founded by former Quidsi CEO Marc Lore that plans to compete with Amazon using a dynamic pricing model, just raised $140 million in new funding in a round led by Bain Capital.
Digital marketers embarking upon their initial content marketing strategies are finding it hard to figure out what works, what doesn’t, what best practice is, and what examples to follow.
The approach Conde Nast is taking to their new sponsored content is impressive. They are really thinking about the value
Marketers who consolidate the number of tools they use, implementing solutions that are holistic and natively built, will undoubtedly see dramatic cost savings.
A unified, organization-wide customer identity management strategy is crucial for simplifying user flows, engaging and converting consumers, and building loyal, long-term customer relationships.
Here’s my recap and perspectives from NRF's Big Show on how every ecommerce marketer can begin to approach two of the most ubiquitous marketing challenges.
Yesterday, PBS Mediashift’s Dorian Benkoil addressed the growing concern about how privacy can be retained while an increasing number of advertising and marketing efforts are based off of browser data -- some have expressed concern about this data being used maliciously, and many consumers try to block them from the websites they visit.
2015 Predictions: Industry Analysts Will Continue to Converge the Categorizations of CRM, Marketing Automation and Big Data Technologies
As a marketing technology company, we spend quite a lot of time talking to industry analysts about customer relationship management, marketing automation and big data and increasingly we find ourselves talking not about developments in each individual category, but about the fact that all the categories are inevitably converging.
“People are realizing that a key differentiator for companies is the user experience,” Carola Fellenz Thompson, CXO at Splunk says, but in order to understand what the CXO does, you have to take a step back to understand why the position was created in the first place.
Our stance on display advertising is that it’s a dying breed, but still a necessary strategy in most brand’s marketing
In 2015, more and more savvy marketers are going to realize that journey building is just a gussied-up way to sell segmentation, all over again.
Forget eggs and bacon, and start your day with a healthy dose of digital marketing statistics.
During the next six to 12 months, the path to omnichannel will become surprisingly clear--becoming an omnichannel marketer won’t mean taking a leap into the abyss, it'll mean putting one foot in front of the other.