It fascinates me that in 2015 digital marketers still have to convince each other that real testing is important -- why is it that we still need to convince ourselves that decisions should be driven by data and metrics and not gut feeling?
Remember when news media started migrating onto the Internet and everyone lost their minds proclaiming the “death” of the written word--apparently the invention of the Internet meant no one in the world would ever want to read in print again, and most publishers wouldn’t survive the dark waters of online expression.
You cannot market anymore without technology, and events like the MarTech Conference are critical for the industry’s future -- it's why we’re proud to be a part of the event.
The data the IoT will bring is going to be a powerful tool for redefining the customer experience. Which brands will succeed? We believe it will be those who seamlessly blend content and commerce.
It’s tempting to spend all your time on social media relentlessly pushing your brand...“Use this promo code for 20% off your next purchase!” you’re tempted to tweet every chance you get -- but think for a moment how you’d feel if your favorite brands were pitching to you nonstop.
Brands are always so quick to react to the threat of losing customers, but how many can you say are proactive in their approach to retaining customers?
For marketing and technology professionals alike, the decisions made today will impact whether businesses succeed or fail.
As mobile devices grow more and more ubiquitous every year, it makes sense that mobile would also be the way that many online shoppers expect to interact with your business.
How do you decide whether to be content heavy or visually heavy in your brands newsletter? It all comes down to your brand, goals, and audience.
I founded Sailthru in 2008 when no one was speaking the language of “omnichannel”; marketing automation was still in its infancy, and marketers believed personalization was all about “Dear
These days, your customers are spending more time than ever on their mobile devices, whether it’s to check their social media accounts, read their email, or to shop--often, it’s to do all at the same time. So, here’s the real question for marketers: How do you leverage the full potential of the intersecting relationship between social and mobile to drive conversions?
Data about how and where people spend their time is more accessible than ever, and will only continue to grow with the anticipated explosion of the Internet of Things--but util recently, this data regarding how consumers spend their time at home, interact with their communities and manage health and wellness had not been directly captured.
How to Build a Company and a Content Strategy Based on Values: Inside Rand Fishkin’s Journey With Moz
Becoming one of SEO and social media’s foremost personas did not happen overnight for Rand. In fact, he began his journey at a time when social media as we know it didn’t exist, and he began in web design and consulting before moving to SEO. Becoming an influential voice for online marketing has been over 20 years in the making.
This week our Chief Data Scientist & EVP of Engineering, Jeremy Stanley, joined our SVP of Product, Stephen Dove, to break down how our new predictive intelligence tool is revolutionizing marketing--if you missed the webinar on 3/11, check out these key takeaways from the presentation.
If you think that managing your brand’s Facebook and Twitter posts alone are already time-consuming enough, consider this statistic: More than 60% of brands worldwide said they were engaging their customers on 7 or more social networks. Here are some key priorities to consider as you craft your own social media strategy and the role that different platforms may play depending upon your goals and the demographics of your customer base.