The phrase, "You might also like" is pretty much ubiquitous across the web, and while recommendations aren't anything new, true predictions are, and marketers must not get them confused.
There may be huge developments coming from Google on how they rank search results...here's what all marketers need to know before the potential seismic shift.
While we know there is no "standard" buying journey for today's multichannel customer, this infographic from Business2Community is a useful resource that gives rich insight into the complex online buying behaviors of every ecommerce audience.
We understand that for retailers, the ecommerce platform has to come first -- these new integrations ensure that as your brand grows, Sailthru can grow right along with you.
It's no secret that consumers today expect experiences to be individualized & seamless, but here are 17 statistics on the current state of customer experience that may still surprise you.
Check out this presentation from our Chief Data Scientist & EVP of Engineering about how we're helping publishers and ecommerce brands use predictive tech.
If you offer a product or service, maintain a storefront, or have knowledge, advice or offers to share with your customers, Instagram is probably worth it -- and if you don’t do any of the above, you might not actually be in business.
Digital First Marketers: Q&A with Ben Jorgensen, Co-Founder – Strategy and Partnerships of Klick Push
Ben Jorgensen is helping to re-define how marketers think about connecting with consumers with Klick Push – check his thoughts on everything from marketing automation, data and "holacracy" in this edition of Digital First Marketers.
No matter how beautiful your website, nifty your UX, or thought-out your product pages are, it's all dampened by potential buyers not being able to find you on search!
While predicting which users will convert from browser to customer is the best way to serve discounts, there are still ways for brands to personalize and optimize discounting strategies, regardless of your predictive tech setup.
Any time our EVP of Customer Success (and marketing veteran) speaks at a conference about the power of personalization, she inundated with questions from marketers who want to make the leap to 1:1 -- here are some answers.
Today, more than 65% of all emails are opened on a mobile device, so when it comes to your email marketing, you need to make sure your messages look great no matter the size of the screen.
As our official solution and technology partner program, Sailthru Compass gives clients turn-key access to a complete ecosystem of great people, great ideas and great technologies -- and we’re building the program to meet the needs of the modern marketer.
Employees rank higher in public trust than a firm’s PR department, CEO, or Founder -- in fact, 41% of us believe that employees are the most credible source of information regarding their business.
We’re so excited to announce that Sailthru Lift 2015 will be headed to the historic and unique Brooklyn Museum this October for an event bigger and better than the last!