The key to transforming customer experience is delivering a connected, cross-channel experience that is founded on relevancy -- join our webinar with Neil Capel to learn more.
The way I think about CX can be distilled quite simply: creating a memorable customer experience is a lot like building a three-legged stool.
Millennials love video games, and no retailer knows this better than GameStop -- the success of its business depends quite literally on this group of individuals, which make up 59% of its PowerUp Rewards program members and almost two-thirds of its workforce.
Many might say brands compete primarily on value, price, quality, selection, and customer service -- at least, those were the answers five years ago.
There are one billion video views on Facebook per day and nearly 3 million video views on YouTube each minute -- these metrics reveal that consumers are hungry for video, and they’re not just watching them for entertainment.
Predictive intelligence is not a new concept, but thanks to advances in data science, they have more applications, and more accuracy, than ever before.
According to DigiDay, Pinterest accounts for 25% of retail referral traffic and shoppers coming from Pinterest spend an average of $140-$180 per order versus $60-$80 from Facebook and Twitter.
Everyone loves a new customer - she’s a promising blank slate, with no prior experience with your brand and no expectations that you’re going to cut prices constantly.
Personalization on a reader-level is the key to unlocking the value of content.
We love seeing all of the amazing news coming from the team at Conde Nast, they're proving time and time again they are a modern publishing company able to create new, sustainable revenue streams that ultimately enhance relationships with their audience.
It’s that time of year when Mary Meeker descends from whatever you might call the analyst version of Mount Olympus and bestows upon us the gift of 197 pages of trends for the coming year, enough charts to fuel thousands of tweets and the classic “ran out of time” section. It’s a mountain of work and a mountain of information to consume.
There are many different flavors when it comes to discounts, but they all fall into two main categories: consumer driven, which are triggered by consumer behavior, and market driven, which consider the competitive and economic environment in which your company operates.
Pay attention to these 10 essentials, even if you aren't in the process of rebuilding yet, take some of these notes to see where you site stacks up.
Why exactly does storytelling work so well with marketing...and is storytelling capable of effectively improving your inbound marketing, no matter what industry you are working in?
As marketers, we constantly talk about the online and offline worlds, but there’s something we don’t talk about enough: not many brands are actually doing it.