Almost as soon as an industry consortium released viewability standards for digital ads last year, advertisers and agencies began clamoring for something better. The guidelines established last spring, following the effort led by the American Association of Advertising Agencies, Association of National Advertisers, Interactive Advertising Bureau and Media Rating Council, say that a display ad is considered viewable if 50% of its pixels are in view for at least one second.
I recently spoke at NYC Media Lab's Personalizationpalooza, alongside a number of peers using algorithms to personalize in different ways, and the question on many people's minds got asked out loud: what about the human element? Are algorithms a replacement for people? The answer is no.
What if I told you there is an element on every website that is crucial for increasing sales and conversion rates, but is often neglected by online marketers and online business owners? It’s your unique value proposition (UVP – or unique selling proposition). To be effective, it should quickly show visitors the benefits of using your website, who it’s ideally for, and why use it instead of competitors.
Like the smartphone just 8 years ago, the Internet of Things is poised to reimagine the daily lives of consumers worldwide. But amid the hype of the IoT, marketers – already struggling to process the mobile data firehose – are unprepared for what’s to come.
Netflix may have been the one of the first big-name internet television companies to release an original series in bulk-release format, but their decision to buy House of Cards wasn’t driven by a desire to be “first” -- it was a decision driven by customer data. Now, Netflix has updated the Long Term View: a bold perspective on their position in the internet TV industry and how their commitment to providing only the best content for the consumer-driven experience will accelerate their growth in 2015.
Here’s a sobering fact: 80% of your brand’s future revenue will come from just 20% of your existing customers. So imagine how your marketing would change if you could easily identify the individuals in that 20%, predict their next behavior and automate personalized experiences that seal the deal?
We love this interview with Neil Vogel at About.com and his understanding that even the biggest sites in the world need to remain agile and always be evolving alongside consumer demands. And have you seen their new redesigned site? Talk about slick.
For the most part, your average customer isn’t turning to Pinterest, Facebook, Instagram or Twitter to buy stuff on the spot. Where social media really shines is in its ability to influence future buying behavior as consumers seek more information about products and act on recommendations made by people in their network.
"Social and mobile are two of the biggest trends in China today, and digital red envelopes sit at the intersection of this, so it's unsurprising that brands are finding ways to raise brand engagement and encourage consumer spending," Tom Birtwhistle, who does digital consulting at PwC Hong Kong, wrote in an email. Another survey from the consultancy found that Chinese consumers' engagement with social networks is unmatched globally, which Mr. Birtwhistle called a "key reason for the 'viral' success of the hongbao phenomenon."
Marketers today know that personalization is increasingly important to running a successful business--but we know a challenge facing many marketers in adoption is the fear of not being able to provide the contiguous experience that users expect due to a lack of variety available. In this post, we’ll break down our tips for providing unique, personalized experiences for every visitor with virtually amount of content you’re able to generate,
If I were to tell you that a recent tweet of mine received 20 clicks, what would you think? Maybe 20 clicks sounds like a lot based on what you’ve found for your own accounts--maybe 20 clicks sounds rather lean, considering what you know about clickthrough rates of big brands or your most successful posts.
Cassie recently caught up with WhichTestWon in their "Conversion Conversations" series to talk about a topic near and dear to her heart: closing the massive conversion gaps most brands experience.
How can you profit from content strategies used by companies like Coca Cola? Here are 3 ways you can use content to boost your own small business.
With this evolution of email, however, comes a significant learning curve for marketers -- you can’t adopt a leading omnichnannel email strategy overnight.
I’m pleased to announce I’ll be speaking at NYC Media Lab's upcoming event, Personalizationpalooza, which brings together personalization and marketing experts to discuss developing technologies, the state of the industry, and new innovations ahead.