Back to Marketing Basics: Market Segmentation and Target Market

Segmentation is a key tenet of effective marketing. How can you achieve your goals if you aren’t reaching the right consumers? The article below from Angela Hausman is a great primer on basic segmentation and target marketing. However, what many marketers don’t realize is that there are new, better ways to segment audiences that aren’t […]

How The Economist’s Personalization Strategy Delivered a 160% Increase in Pageviews

While many of the world’s most historic publishers have struggled to maintain relevancy as consumer attention shifts to digital and mobile, The Economist has thrived as a true 21st century publisher. While much has changed since The Economist was founded in 1843, this publisher has successfully reinvented itself in lockstep with the shift from print […]

Welcoming Tom Janofsky as Sailthru’s New EVP of Engineering

We take great pride in providing comprehensive marketing solutions to hundreds of media and retail brands all over the world. It is not lost on us that the backbone to keeping our customers happy is to keep our tech innovative, easy to use and effective in helping our clients reach their goals. Instrumental in this […]

Why Pokémon Go’s Strategy Won’t Work for You

This post originally appeared on VentureBeat, and was written by Guy Horrocks, GM of Mobile at Sailthru and founder of Carnival, a Sailthru company. Like any cultural phenomenon, Pokémon Go is one hundred percent polarizing. You’re either on your phone right now reading between PokeStops or you have no interest in playing the game. Regardless of what […]

Discounting in the Digital Age [Infographic]

While discounts are effective at driving short-term gains, they can wreak havoc on your bottom line -- that's why sophisticated marketers are now focused on deploying discounts strategically, which we outline in this easy-to-follow infographic.

Study: A Little Personalization Goes a Long Way. Just How Little? You Might Be Surprised.

Savvy marketers know the power of true, one-to-one personalization. It enables superior customer retention and stronger acquisition, and therefore leads to sustainable, profitable growth. Not everyone has achieved that level of personalization yet, of course. Sometimes, it’s easy to forget just how much of a difference it can make to take even baby steps along […]

Prime Day: Amazon’s Most Authentic Growth and Retention Catalyst

Only Amazon could make up its own holiday and get away with it. On Amazon’s second annual Prime Day, held July 12, worldwide orders surpassed last year’s Prime Day tally by 60 percent. Some 46 million American Prime members made a purchase on Prime Day, according to Internet Retailer, and Amazon says that includes, among […]

How the San Francisco Chronicle Uses Personalization to Create Fierce Customer Loyalty

A Q&A with the Chronicle's Internet Channel Manager, Matt Dickow

The San Francisco Chronicle has a 150-year history documenting its city’s booms, busts, and everything in between. In addition to keeping up with the news, the paper has also been in front of media trends. In 1994, the Chronicle became one of the first major city papers to launch an online site, called SFGate, which […]
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