Industry statistics imply that more marketers are committing to omnichannel - 37% of respondents to a recent eMarketer survey reporting that they are exploring their options for an omnichannel strategy - but the reality is that only a small fraction of firms are fully executing a strategy.
Any time our EVP of Customer Success (and marketing veteran) speaks at a conference about the power of personalization, she inundated with questions from marketers who want to make the leap to 1:1 -- here are some answers.
It's been over a decade since Cassie Lancellotti-Young moved into the marketing space, and the vernacular and buzzwords feel like they have changed by the week -- in this post, she will break down the reality behind the buzz.
It goes without saying that to accomplish your marketing goals, you’ll need to find the right partners – a process that can often feel a bit like speed dating, as prospective beaus eagerly work to impress you with their good looks and panache, hoping to win your attention with a slick pitch.
In this rapidly evolving age of the Internet of Things, an ever-expanding social landscape, virtual reality and more, email marketing may seem “old school” to some, but don’t be fooled: email delivers massive value to all marketing programs.
Since customers behave – and especially convert – differently with brands depending on device, at Sailthru we’re focused on working with our clients to bridge the mobile conversion gap: the fact that consumers are increasingly consuming messaging and browsing on devices, but not converting on those devices as much as they do from laptops/desktops or instore.