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Customer story
What Every Brand Can Learn from Refinery29’s Email Strategy
Increase in engaged readers
86%
Years of partnership and growth
12+
With testing, automation and personalization, Refinery29 delivers big with a lean team.
POWERFUL PERSONALIZATION
Leveling UP on Email Newsletters
Refinery29’s The Mention newsletter covers all things entertainment. By introducing Sailthru’s automated personalization capabilities into the mix, the team left behind the manual work of curated emails.
Subscribe to the Mention
ALWAYS BE TESTING
Adopting a Testing-Centric Culture
To maximize the performance of the Money Diaries — a staple newsletter — Refinery29 ran a series of creative tests to establish a more optimized templated approach.
ADVANCED AUTOMATION
Automating Beyond Scale
Using Sailthru’s data feed capabilities, Refinery29 was able to automate Money Diaries content and relevant subject lines resulting in efficient use of resources and products while reaping an 86% increase in engaged readers.
DELIVERING HEALTHY LISTS
Increasing Engagement and Preventing Opt-outs
With our Deliverability team actively monitoring trends for Refinery29, they wasted no time when they saw some rising bounce rates and inactive email addresses. They quickly addressed the issue and advised Refinery29 to generate new suppression lists for their newsletter sends.
Get the Deliverability Playbook
