Sailthru’s Strategy & Analytics team created an email benchmarking tool that quantifies the millions of emails we send every minute. Throughout the pandemic, retailers and publishers alike have increased their email volume, making it even more challenging than usual to catch consumers’ attention. That makes the 12 emails included in this guide, which far exceeded the benchmarks for open and clickthrough rates between February and July 2020, even more extraordinary. Learn why they stood out and what you can take away for your own email marketing program.
Download our Top Performing Emails report to see the trends to note and replicate to fuel opens, clicks and conversions, featuring inspiration from brands like Thrive Market, Morning Brew, Tory Burch, BuzzFeed, NASCAR, and more!
- Email personalization
- Rewarding loyalty
- Strategic discounting tactics
- Expanding engagement
- Predictive analytics
- Innovation through adversity