The Relationship Marketer’s Guide for Back-to-School in 2023

To win the business of today's digitally savvy consumer, rather than leave everything to the last minute, marketers need to implement relationship marketing strategies that put the customer at the heart of everything this back-to-school selling season.

Whether it's gathering the preference data required to deliver more personalized experiences, connecting with the right message on the right channel or loyalty rewards that surprise and delight, The Relationship Marketer’s Guide for Back-to-School has you covered.

Now is the opportune time to implement relationship marketing strategies to build more meaningful connections with consumers from acquisition through to loyalty.

A peek at what's inside:

• The latest consumer trends in back-to-school shopping
• How to deliver relationship marketing strategies from acquisition, through to loyalty
• Examples from leading brands who are engaging consumers and increasing revenue across the entire customer lifecycle
• Your exclusive brand marketer’s checklist for back-to-school 2023