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How Personalized Email Newsletters Play a Pivotal Role at The Associated Press

How Personalized Email Newsletters Play a Pivotal Role at The Associated Press

Everything The Associated Press does is designed to put information into the hands of its loyal subscribers. And in recent years, daily newsletters have become the most effective way to engage readers and grow its online revenue.

So, how does this highly engaging experience turn first-time readers into paying followers within 90 days of The AP’s first send?

Download this case study to learn more about:

  • How The Associated Press delivers dynamic digital content to collect first-party data insights about its audience for future personalization
  • The flexible, AI-powered Sailthru tools that helped The AP build its best B2C Q1 ever
  • How a reinvigorated email newsletter experience increases website traffic, engagement rates, revenue generated, and more

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