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SMS Marketing Best Practices

SMS Marketing Best Practices

The savviest marketers make a point to be where their customers are. And, in 2022, they’re all in the same place: on their phones.

Today, the average American spends between five and six hours on their smartphone every day. So, how can your SMS marketing strategy live up to its full potential? And which best practices can help your brand’s text messages be as effective as other channels like email?

Download the guide to learn more about:

  • In-app, SMS, and other mobile messaging best practices
  • Why top-performing retail brands are integrating personalization into their SMS strategies
  • How to add SMS into your holistic customer experience

Topics covered:

  • Coordinating a consistent mobile customer journey
  • Collecting first-party data
  • Personalizing your mobile promotions
  • Mobilizing your email triggers
  • Capitalizing on curbside pickup and buy online, pickup in-store (BOPIS) fulfillment
  • Linking to your loyalty program in-app

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