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How Morning Brew Maintains Exceptional Engagement With Automation and Testing

How Morning Brew Maintains Exceptional Engagement With Automation and Testing

Morning Brew started out as a passion project for the cofounders, a way to make business news more digestible and fun for their fellow University of Michigan students. Five years later, the Brew is a modern media superstar with several spinoff products and more than 2.4 million subscribers. 

With that kind of growth, the publishing powerhouse needed a technology to scale with them. Enter Sailthru. Our partnership with Morning Brew helped them build their marketing programs and strategies from the ground up.

Download the case study to learn more about:

  • Morning Brew used automation to save time and scale their referral program
  • Personalized CTAs drove record sign ups
  • Optimization through Sailthru’s simplified A/B testing improved open rates

Topics covered: 

  • Email marketing
  • Customer acquisition
  • Personalization
  • Segmentation
  • Triggered messages
  • Testing

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