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Creating a Customer Experience Fit for a VIP: 6 Best Practices for Luxury Retailers

Creating a Customer Experience Fit for a VIP: 6 Best Practices for Luxury Retailers

Luxury retail has traditionally been focused on physical stores, but high-end customers are increasingly embracing ecommerce. In this guide, we’ve identified six strategies to help luxury retailers bridge the gap between maintaining brand image and embracing digital transformation.

Download to learn more about:

  • Using email to drive store traffic
  • How to go beyond basic recommendations
  • Improving email marketing with triggered messages
  • Clienteling beyond the store level
  • Best-in-class examples from Nordstrom, Tory Burch, Zola, JustFab, MATCHESFASHION and Frank And Oak

Topics covered:

  • Brick and click shopping experiences
  • Personalization
  • Omnichannel clienteling
  • Mobile messaging
  • Email marketing
  • Geolocation targeting
  • Predictive marketing

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