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Shine Like a Diamond: 6 Best Practices for Jewelry Retailers

Shine Like a Diamond: 6 Best Practices for Jewelry Retailers

Many jewelry retailers underinvest in digital…and it shows. Today’s customer journey is longer and more complicated than ever, and brands in this industry would do well to embrace email, personalization and predictive marketing. In the guide, Shine Like A Diamond: 6 Best Practices for Jewelry Brands, we’ve identified six strategies to help jewelry retailers deliver a more modern, omnichannel shopping experience.

Download the guide to learn more about:

  • Best practices for serving product recommendations 
  • Enhancing the customer experience with email
  • Segmenting gift givers and customers who buy their own jewelry
  • Discounting based on predicted average order value 
  • Best-in-class examples from Tiffany & Co., Alex and Ani, and JustFab

Topics covered:

  • Brick and click shopping experiences
  • Personalization
  • Segmentation
  • Email marketing
  • Predictive marketing

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