Email is (or should be) the most important channel to any modern media company, from legacy publishers to digital-first players. Brands that don’t treat it as such are missing on a huge opportunity to increase traffic, ultimately driving greater reader loyalty and ad revenue.
Increasing traffic from email has never been more important, especially given today’s skyrocketing subscription rates as readers engage more with media. Here’s how to do it.
Download the guide to learn more about:
- Changes in the media landscape and consumer behavior
- Strategies for personalization and segmentation
- Best practices for onboarding, re-engagement and ongoing email engagement readers
- Levers to drive more revenue from email products
- Best-in-class examples from The New York Times, BuzzFeed, Morning Brew, GQ, Refinery29 and more!
Topics covered:
- Email marketing
- Personalization
- Segmentation
- Onboarding
- Expanding engagement
- Re-engagement
- Content and commerce
